封面从全球媒体时代软实力之争的角度谈谈国家形象构建目录Abstract.…一、软实力竞争的方式…2(一)文化价值观特性的宣传(二)社会制度与模式的推销二、我国特色的软实力…(一)独立自主的和平外交…3(二)中国传统文化精髓…4三、国家形象塑造的措施(一)利用外交削减国外媒体及民众的误解.…4(二)改进对外传播体制4(三)有效运用新闻传播技巧结语…致谢…注释参考文献.6摘要随着各国之间经济、文化、政治的频繁交流，全球化成了各方面的发展趋势。然而我国文化融入世界确始于上世纪七十年代的改革开放后，时间较短，故而在软实力方面，我国与发达国家尚有一定的差距。在科技日益发展的现在，计算机逐渐普及，媒体对他国了解另一国的影响不断加深，如何在软实力之争中占据有利地位，成为每一个国民需要考虑的问题。本文从软实力竞争的方式出发，在介绍了具有我国特色的软实力之后，指出了国家形象塑造的三大措施，希望可以为我国国家形象塑造提供一定的借鉴。关键词：媒体：软实力：国家形象AbstractWith the frequent economic,cultural and political exchanges between countries,globalization has become a development trend in all aspects.However,China's culturalintegration into the world began in the 1970s after the reform and opening up,a shortertime,so in terms of soft power,China and the developed countries there is still a gap.Nowadays,the increasing popularity of science and technology,the computer graduallypopularization,the media to other countries to understand the impact of another countrycontinues to deepen,how to dominate the soft power struggle to become a national need toconsider the issue.Based on the soft power competition,this paper points out the threemeasures of shaping the image of the country after introducing the soft power with thecharacteristics of our country,hoping to provide some reference for the image of ourcountry.Key words:media;Soft power;National Image