维普论文检测系统/IP PAPER CHECK SYSTEM晨耀贸易公司跨境电商营销发展策略研究【原文对照报告-大学生版】报告编号：f28b994cb3t19621检测时间：202205-1421：44：57检测字符数：16221作者姓名：朱雨晴所属单位：哈尔滨远东理工学院全文总相似比复写率他引率自引率专业术语检测结论：28.1%25.71%2.39%0.0%0.0%其他指标：自写率：71.9%高频词：公司，贸易，企业，晨耀，产品典型相似文章：无指标说明：复写率：相似或疑似重复内容占全文的比重他引率：引用他人的部分占全文的比重自引率：引用自己已发表部分占全文的比重自写率：原创内容占全文的比重典型相似性：相似或疑似重复内容占全文总相似比超过30%专业术语：公式定理、法律条文、行业用语等占全文的比重总相似片段期刊：1博硕：16综合：0相似片段：72外文：0自建库：0互联网：55检测范围：中文科技期刊论文全文数据库中文主要报纸全文数据库中国专利特色数据库博士/硕士学位论文全文数据库中国主要会议论文特色数据库港澳台文献资源外文特色文献数据全库维普优先出版论文全文数据库互联网数据资源/互联网文档资源高校自建资源库图书资源古籍文献资源个人自建资源库年鉴资源IPUB原创作品时间范围：1989-01-01至2022-05-14维普论文检测系统VIP PAPER CHECK SYSTEM原文对照颜色标注说明：■自写片段■复写片段（相似或疑似重复）口引用片段（引用）专业术语（公式定理、法律条文、行业用语等）毕业论文发展策略研究尔滨远东理工学院HFEIT题目晨耀贸易公司跨境电商营销学院经济管理学院专业班级国际经济与贸易姓名朱雨晴学号18040225指导教师倪妍职称讲师哈尔滨远东理工学院二0二二年月日摘要近年来，随着世界电子信息化和经济国际化的进一步发展，更多的传统外贸进行了转型，不少外贸企业都选用知名的跨境电商平台成为“触网”的选择。跨境电商模式是对过去传统国际贸易模式的革新，它跳过了很多中间环节，节约了大量生产成本，让企业直接面对企业或企业面对消费者。但是，随着跨境出口平台的日益发达，平台开始慢慢暴露出不可避免的弊端与弱点。在这个形势下，仅仅借助第三方网络平台进行跨境电子商务经营不利公司发展与壮大，公司要做大做强，需要改变发展策略。为了更好地帮助跨境电商拓展海外贸易市场，因此，分析了企业的跨境电商经营模式，帮助公司找到更合适的运营模式非常重要。论文采用资文献分析法、案例分析法及其他研究方法，以跨境电商的相关理论为基础，以晨耀贸易公司为研究对象，分析了晨耀贸易公司跨境电商运营的现状，发现晨耀贸易公司跨境电商运营存在一些问题，如运营商专业能力薄弱、物流建设不完善、产品创新不足等。基于此，企业应当加大人才队伍建设，提升物流配送管理水平，提升生产能力，进而完善晨耀贸易公司跨境电商运营模式，为晨耀贸易公司利用跨境运营平台开展电商店铺海外贸易运营提供借鉴。关键词：电子商务：运营策略：网络零售AbstractIn recent years,with the further development of electronic informatization and economicinternationalization in the world,more traditional foreign trade has been transformed.Many foreigntrade enterprises choose well-known cross-border e-commerce platforms as the choice of "touching the2维普论文检测系统VIP PAPER CHECK SYSTEMnet".The cross-border e-commerce model is an innovation of the traditional international trademodel in the past.It skips many intermediate links,saves a lot of production costs,and allowsenterprises to face enterprises or consumers directly.With the development of cross-border exportplatforms,the disadvantages of cross-border export platforms are gradually exposed.In thissituation,only relying on the third-party network platform for cross-border e-commerce operation isnot conducive to the development and growth of the company.In order to become bigger and stronger,the company needs to change its development strategy.In order to better help cross-border e-commerce expand the overseas trade market,it is very important to analyze the cross-border e-commerce business model of the enterprise and help the company find a more suitable business model.Using the methods of literature analysis,case analysis and other research methods,based on therelevant theories of cross-border e-commerce and taking chenyao trading company as the researchobject,this paper analyzes the current situation of cross-border e-commerce operation of chenyaotrading company,and finds that there are some problems in cross-border e-commerce operation ofchenyao trading company,such as weak professional ability of operators,imperfect logisticsconstruction,insufficient product innovation and so on.Based on this,enterprises should increasethe construction of talent team,improve the logistics and distribution management level,improvethe production capacity,and then improve the cross-border e-commerce operation mode of chenyaotrading company,so as to provide reference for chenyao trading company to carry out overseas tradeoperation of e-commerce stores by using the cross-border operation platform.Key words:E-commerce;Operational strategy;Network retail目录第1章绪论··············1.2研究目的和意义··1.3国内外研究现状..1.4研究内容和方法·····1.5本章小结第2章相关理论概述····2.1电子商务简介········2.2电子商务理论·····第3章晨耀日用品有限公司跨境电商营销现状及存在的问题··3.1晨耀日用品有限公司概况···············3.3晨耀电子商务店铺运营存在问题···3