本科论文目录摘Abstract...引言11中国宽带市场发展及研究意义..3331.3宽带业务的重要性..42沈阳米洛科技公司宽带业务销售现状.·662.2沈阳米洛科技公司宽带业务销售分析.…63沈阳米洛科技公司宽带业务销售的问题...·1010103.3宽带业务销售促销水平不足...1011124.1加强员工的培训工作...12124.3完善市场应对体制....134.4加强农村宣传力度...13结1516致18本科论文摘要随着经济的快速发展，进入大互联网时代的中国，宽带技术也应运而生，使人们生活越来越可方便的同时，客户对宽带的需求也越来越多，沈阳米洛科技公司的宽带业务的市场环境也随之不断发生变化。作为沈阳联通公司的代理商，宽带业务是公司的主要收入来源之一，如何应对激烈的市场竞争，提高宽带的销售数量和质量，对提高其在市场的竞争力，拓宽受众群体，促进公司的长远发展具有重要意义。本文通过对沈阳米洛科技公司的宏观及内部市场现状、公司宽带业务现状、行业竞争力分析，揭示了影响其宽带销售的主要因素，运用SWOT分析法等市场营销理论知识，并结合实际工作所掌握的材料，对沈阳米洛科技公司的人员制度、服务水平、促销水平等方面进行了分析及阐述，提出了相应的对策和建议，最后针对上述问题完善市场应对体系、制定合理的地区销售战略、提高服务能力等措施，希望能够对沈阳米洛科技公司宽带业务未来的生存及发展提供一定的参考和借鉴作用。关键词：宽带业务；运营管理；市场销售本科论文AbstractWith the rapid development of the economy,entering the era of the Internetin China,broadband technology has emerged,making people's life more andmore convenient at the same time,the customer's demand for broadband is alsoincreasing,the market environment of the broadband business of Shenyang MiloTechnology company is also changing constantly.As the agent of Shenyangunicom,the broadband service is one of the main revenue sources of thecompany.How to deal with the fierce market competition and improve the salesquantity and quality of broadband is of great significance to improve itscompetitiveness in the market,expand the audience and promote the long-termdevelopment of the company.This article through to the Shenyang Milo Technology company macro andinternal market present situation,the situation of broadband business,industrycompetitive analysis,reveals the main factors affecting its broadband sales,using the method of SWOT,porter five model and the theory of 4p marketingtheory,combined with practical work the mastery of the material,the price ofMilo Technology company of Shenyang strategy,service level,regionaldifference,etc are analyzed and expounded,proposed the correspondingcountermeasure and the suggestion,finally based on the above problems toperfect the market system,formulate reasonable regional sales strategy,improvethe ability of value-added services,Hope to be able to provide a certainreference for the future survival and development of Shenyang Milo Technologycompany's broadband business.Keywords:broadband services;operations management Marketing