大学生网红消费调查研究-以广东药科大学中山校区为例【摘要】随着网络时代的发展，出现了一个新经济体，就是网红经济，消费人群以年轻人为主，而且出现了越来越全民化的趋势，发展前景广阔。本文则选择大学生为研究对象，以广东药科大学中山校区为例，通过问卷调查的方式，调查其网红消费情况，目的是深入了解当代大学生的网红消费情况，进而分析网红经济对大学生的消费习惯产生的影响，从而指导大学生合理消费，同时为网红经济的发展提出可行性建议并预测网红经济的发展方向，对大学生就业创业提供些许启发四。研究发现，虽然网红行业还没有完全打开大学生市场，但是网红在大学生的日常生活中也产生了不容小觑的影响，网红消费在大学生的日常消费中越来越常见，甚至出现冲动消费和超前消费的现象。据此指导大学生进行理性消费，由此得出结论，网红经济的发展潜力还很大，值得我们关注。【关键词】网红经济：消费：大学生注：本论文（设计）题目来源于教师的国家级（或省部级、厅级、市级、校级、企业)科研项目，项目编号为：Research on web celebrity consumption of collegestudents -a case study of zhongshan campus of guangdongpharmaceutical university[Abstract]With the development of the network era,a new economy hasemerged,that is,the internet red economy,the consumer population is mainly youngpeople,and there is a trend of more and more universalization,the developmentprospects are broad.This paper selects college students as the research object,takesthe Zhongshan Campus of Guangdong Pharmaceutical University as an example,investigates the consumption of the net red through questionnaire,the purpose is todeeply understand the consumption of the current college students'net red,and thenanalyze the impact of the net red economy on the consumption habits of collegestudents,so as to guide the reasonable consumption of college students,and at thesame time put forward feasibility suggestions for the development of the internet redeconomy and predict the development direction of the net red economy,to providesome inspiration for the employment and entrepreneurship of college students.Thestudy found that although the online red industry has not fully opened the market forcollege students,but the life of college students has a significant impact.Online redconsumption is becoming more and more common in the daily consumption ofcollege students,and even the phenomenon of impulse consumption and advanceconsumption.According to this guide college students to carry out rationalconsumption,it is concluded that the development potential of the network redeconomy is still very large,worthy of our attention.[Keywords]Internet economy consumption College Students目录前言2研究概述，22.1研究背景22.1.1国内外相关a研究22.2研究目的和意义…32.2.1研究目的…32.2.243大学生网红消费调查研究分析.53.1调查对象基本情况…3.2大学生的消费能力…3.2.1大学生生活费来源63.2.2大学生消费习惯73.3大学生对网红的关注度及忠诚度..103.3.1大学生对网红经济的了解程度及消费情况123.3.2大学生的网红消费金额133.3.3大学生网红消费种类133.4大学生观看网红直播的情况.…143.4.1大学生观看网红直播的频率.143.4.2大学生对网红直播的看法15