常熟理工学院毕业设计〔论文)新媒体时代下江阴市旅游市场营销创新及问题研究本文的目的在于根据“江阴市景区为例”分析利用“新媒体”这一新颖的传播载体上对旅游市场的影响，探讨相关影响因素，同时提出改善和促进良好营销的建议，如加强新媒体短视频与其它媒体的协调合作、扩展新煤体的多种宣传途径、以及完善和规范对新媒体短视频的监管等。希望对当前的江阴景区旅游营销提供借鉴意义，更好的树立和宣传城市旅游形象，促进城市旅游的整体发展，不断提升城市竞争力，为城市旅游的传播提供新的发展契机。关键词：新媒体旅游市场营销创新问题研究常熟理工学院毕业设计（论文）Research on the innovation and problems of Jiangyin tourism marketing in thenew media eraThe purpose of this paper is to analyze the influence of the new media on the tourism marketby using the new media as an example,and to make suggestions on the optimization anddevelopment of the marketing of the scenic spots,such as strengthening the coordination andcooperation between the new media and other media,expanding the various ways of publicity of thenew coal,and perfecting and standardizing the new media Supervision of short video,etc.It ishoped that it can provide reference for the current Jiangyin scenic spot tourism marketing,betterestablish and promote the image of urban tourism,promote the overall development of urbantourism,continuously improve the competitiveness of the city,and provide new opportunities for thespread of urban tourism.Key Words:new media Tourism market Marketing Innovation Problem research常熟理工学院毕业设计（论文）目录1绪论…11.1.1传统媒体对江阴市的宣传1.1.2互联网引发了旅游营销的变革....1.1.3江阴市景区旅游可持续发展的现实需求21.2研究目的及意义1.3.研究内容及方法31.3.1.研究内容31.3.2.研究方法...31.4创新点…2.概念界定与理论基础2.1概念界定2.1.1新媒体52.1.2新媒体营销52.1.3旅游新媒体营销.…62.2相关理论基础82.2.1旅游市场营销理论......2.2.2整合营销理论..92.2.3城市旅游营销......993.江阴市景区旅游市场及其营销绩效实证分析3.1江阴市新媒体营销概况3.2江阴市旅游市场新媒体营销现状3.2.1传统媒体营销....113.2.2新媒体营销113.3江阴市旅游新媒体优势分析.121