我国黄金周假日旅游的利弊分析摘要近年来黄金周旅行已经成为旅游行业中的重点，对于旅游业有着举足轻重的影响，作为假日旅游中重要的一环，已经成为经济发展中现象级的存在。随着人均收入的不断增加，人们不再满足于日常的生活水平，转而追求更高层次的精神需求，那就是旅游。旅游行业的发展之快到已经成为了我国支柱型产业，其中黄金周旅行如雨后春笋般迅速成长，但在满足人们旅游需求的同时，也暴露出因发展过快而产生各种各样的弊端，引发社会各界人士讨论。本文主要对黄金周旅游的利弊进行论述，本文立足于对黄金周假日旅游市场现状，探讨我国黄金周假日旅游的利弊，针对存在问题提出一些具体的解决策略，以此促进我国黄金周假日旅游的可持续发展。关键词：黄金周；假日旅游：利弊AbstractIn recent years,Golden Week travel has become the focus of the tourism industry,and has a significant impact on tourism.As an important part of holiday tourism,ithas become a phenomenal level in economic development.With the continuousincrease in per capita income,people are no longer satisfied with the daily livingstandards,and instead pursue higher levels of spiritual needs,that is,tourism.Thedevelopment of the tourism industry has become a pillar industry in China.Amongthem,Golden Week travels like a mushroom,but when it meets people's tourismneeds,it also exposes various shortcomings due to rapid development.It has triggereddiscussion among people from all walks of life.This paper mainly discusses theadvantages and disadvantages of Golden Week tourism.This paper is based on thecurrent situation of the Golden Week holiday tourism market,discusses theadvantages and disadvantages of China's Golden Week holiday tourism,and proposessome specific solutions to the existing problems,so as to promote the Golden Weekholiday tourism in China.sustainable development.Keywords:Golden Week;holiday tourism;pros and cons目录Abstract.1(一)研究背景及意义…(二)相关概念界定51.假日旅游的含义2.黄金周假日旅游3.黄金周假日旅游的特点5(三)国内外研究现状.…71.国内研究现状…72.国外研究现状.…7(四)研究内容及方法.…二、我国黄金周假日旅游市场现状分析.8(一)黄金周假日旅游需求分析.(二)黄金周假日旅游供给分析.9(三)黄金周假日旅游市场SWOT分析.101.优势分析2.劣势分析103.机遇分析4.威胁分析…10(四)黄金周假日旅游发展概述11三、黄金周假日旅游的优势分析…11(一)推动旅游基础配套设施完善…(二)有利于扩大旅游需求，拉动内需11(三)促进旅游资源开发.12四、黄金周假日旅游存在的弊端…(一)旅游者集中性需求引发供需矛盾…121.景区接待能力不足.122.服务质量得不到保障…(二)“井喷式”旅游造成交通拥堵问题..12(三)旅游服务质量下降引发游客投诉.13(五)游客存在安全隐患五、我国黄金周假日旅游优化路径.14(一)促进带薪休假制度的落实(二)丰富旅游产品供给，多方面引导游客分流…15(三)充分发挥政府对旅游景区的管理作用.151.加强景区物价管理…162.加强景区安全和卫生管理16(四)加强环境资源保护工作(五)培养专业的旅游服务人员，提升服务质量…17参考文献…17