青岛市全域旅游发展研究李亚娟摘要：全域旅游是一种全新的发展理念与发展模式，与党的十八届五中全会提出的"创新、协调、绿色、开放、共享"五大发展理念高度吻合。另一方面，大众的旅游方式和旅游业态在发生改变，自助自驾游形式日益增多，旅游业和其他产业的融合程度在加强，全域旅游发展理念在此背景下应运而生。目前，全域旅游作为一种统筹性的全区域协调发展模式已成为当下各大城市旅游业发展趋势。当前青岛市存在着对“全域旅游”理解把握不到位、体制机制不健全、公共服务配套设施不完善、发展时空不均衡、旅游市场秩序乱等问题。本文从全域旅游可持续性发展角度上，基于区域可持续发展理论、旅游生命周期理论、产业融合理论等拟在组织领导、制度建设、配套设施、市场规范等方面提出对策建议。关键词：青岛；全域旅游：发展前景；问题和建议Abstract:Global tourism is a brand-new development concept and developmentmodel,which is highly consistent with the five major development concepts of"innovation,coordination,green,openness and sharing"put forward by the FifthPlenary session of the 18th CPC Central Committee.On the other hand,the public'sway of tourism and the form of tourism are changing,the form of self-driving travel isincreasing,and the degree of integration of tourism and other industries is beingstrengthened.under this background,the concept of global tourism developmentarises at the historic moment.At present,as a coordinated development model of thewhole region,global tourism has become the development trend of tourism in majorcities.At present,there are some problems in Qingdao,such as inadequateunderstanding of "global tourism",imperfect system and mechanism,imperfect publicservice facilities,uneven development of time and space,disorderly tourism marketand so on.In this paper,from the point of view of the sustainable development ofglobal tourism,based on regional sustainable development theory,tourism life cycletheory,industrial integration theory and so on,this paper puts forward somecountermeasures and suggestions in the aspects of organizational leadership,systemconstruction,supporting facilities,market norms and so on.Key words:Qingdao;Global tourism;Development prospects;Problems andsuggestions目录引言…(一)研究背景(二)研究意义(三)研究方法2-(四)研究思路2-3-(一)全域旅游的概念及理论基础3-1.全域旅游的概念3-2.区域可持续发展理论...-3-3.旅游生命周期理论...-3-4.产业融合理论....-4-(二)国内外研究综述-4-二、青岛市旅游资源分析6-(一)区位和交通条件-6-6-(二)自然条件分析6-6--7-三、国内外全域旅游的经典案例..8-(一)新加坡城市全域辐射型8-8-2.构建产旅融合的旅游体系.…8-8-(二)山东省五莲县龙头景区带动型9-1.龙头景区带动提升景区整体水平..-9--9-3.加强品牌宣传.…-9-四、青岛市全域旅游发展SW0T分析....