摘要随着这个时代的不断进步，科技的飞速发展，物流已经成为第三利润源，物流服务行业异军突起，物流遍布所有行业，在我国农产品物流领域之中也同样发挥着它巨大的作用，对于中国这个世界上首屈一指的农业强国，农业经济是目前我国的三大重要支柱性产业之一，作为推动国家基础工业和现代制造业快速发展的重要基石，其与国计民生的密切关系最为密切。本论文首先对国内外农产品物流进行对比分析，得出双方优缺点，再与莱阳梨的发展现状相结合，进行供应链的整体优化设计。莱阳梨在整个产品供应链经营运作之中，具有诸多可观的改善之处。可以在其他的种植、加工、包装、运输等诸多技术方面同时进行深层次的产品优化技术改造。本研究论文通过对莱阳问题梨的整个企业供应链管理模式的整体性分析出发，分层次、分阶段性的进一步的详细规划，提高整体工作效率，使整个流程更加绿色化。关键词：农产品供应链：流通模式：优化策略AbstractWith the continuous progress of this era and the rapid development of science andtechnology,logistics has become the third source of profit.The logistics service industry hassprung up.Logistics is all over the industry.It also plays a huge role in the field of agriculturalproducts logistics in China.For China,the world's leading agricultural power,agriculturaleconomy is currently one of the three major pillar industries in China 1.As an importantcornerstone to promote the rapid development of national basic industry and modernmanufacturing industry,it has the closest relationship with the national economy and people'slivelihood.Firstly,this paper compares the domestic and foreign agricultural products logistics,obtains the advantages and disadvantages of both sides,and then combines with the developmentstatus of Laiyang pear to optimize the overall design of the supply chain.Laiyang pear has manysignificant improvements in the whole product supply chain operation.It can be used in otherplanting,processing,packaging,transportation and many other technical aspects at the same timeto carry out deep-seated product optimization technology transformation.Based on the analysisof the whole supply chain management mode of Laiyang problem pear,this paper makes astep-by-step detailed planning step by step to improve the overall work efficiency and make thewhole process more green.Key words:supply chain of agricultural products;circulation mode;optimization strategy目录第1章绪论41.1选题背景41.3国内外研究现状1.3.1国内研究现状41.3.2国外研究现状..5第2章农产品供应链模式研究72.1农产品供应链概念72.3农产品供应链的结构..9第3章市场竞争下莱阳梨供应链运作模式10103.1.1莱阳梨供应链运作模式..103.1.2梳理供应链运作的主要环节...103.1.3结合生鲜市场竞争环境分析现状113.2莱阳梨绿色供应链运作过程中存在的问题113.2.1供应链上下游环节存在的问题113.2.2供应链核心物流企业存在的问题123.2.3莱阳梨供应链本身的问题...123.3供应链运作模式的SWOT-PEST分析第4章莱阳梨绿色供应链运作模式对策及建议144.2企业高效高质量生产.…144.3加大莱阳梨宣传力度.·144.4加强以农民为核心的农业合作组织建设1416附录：1819