AbstractIn the context of informationtransmitted in high speed,themass media has become the mainroute for culturalcommunicationand the film and television works,the important means.It is worthnoting that both the DisneyanimationMulan andthe Chinesedomestic movie Hua Mulan originate from the Chinesetraditionalballad Ode of Mulan.Thus,studies on the differences of Mulan and Hua Mulan arecomparable in this sense.Numerousstudies have been conducted fromthe perspective of history,feminism and communication,but not from culturalvalues.Therefore,it is particularly urgent to analyze the differences in depth from theperspective of cultural values.Basedon qualitative study,the paper presentstheimagedifferences between American Mulan and Chinese Hua Mulanfromthe aspects of physical appearance,personality traits,moralnorms andlove concepts.In the Disney animation,Mulan is shaped as a vivacious,bold and self-centered western-style girl.However,the domestic filmHua Mulanbrings a reserved,filial,loyal and conventional orientalwoman toChinese viewers.In order to explore the root of the imagedifferences,thepaper adopts Hofstede's value dimensions and ChinesetraditionalConfucian ethics.First,in terms of social relationships,the Disney Mulantakes self-realization as the pursuit of life and interprets the individualistic heroism tothe maximum extent;the Chinese Hua Mulan has become the perfect incarnationof loyalty and filial piety.Second,concerning the attitude towards life,the Disney Mulan has shown the courage to break the shackles of tradition andchallenge all difficulties,while the Chinese Hua Mulan sticks to conventions and isalways seeking for the harmony of the family and society.Third,in terms of social status,the Disney Mulan's journey to glory isfilled with the spirit of freedom and equality;the Chinese Hua Mulanstrictly abides by the feudal order and has fulfilled her duties to her father and thecountry.Finally,in terms of gender roles,the Disney Mulan presents the typicalAmerican male traits such as assertiveness and aggressiveness,the Chinese HuaMulan strictly complies with the three obedience and four virtues.After return as a girl again,Hua Mulan continues to live a simple and conventionallife taking care of the household.Undoubtedly,it was Disney animation that made Mulan well known by theworld.The domestic movie has deepened the cultural connotationof Chinese traditional legends.Valuable experience can be obtained from thetremendous success through the collision and integration of ChineseandWestern cultures.Under the trend of cultural globalization,we shoulddevelopmulticultural values to promote our national cultural brand tothe world.Key words:Reader response theory;Idioms'translation;Images'Transformation摘要在当今信息传播高速发展的时代背景下，大众媒介已成为各国文化传播的主要途径，影视作品则成为文化传播的重要载体。迪斯尼动画《木兰》和国产影片《花木兰》均取材于中国传统叙事民谣《木兰辞》。因此，关于两部影片的差异研究具有可比性。国内外关于花木兰题材的研究很多，大部分从历史传说角度、女性主义视角或传播学角度出发，很少有学者从文化价值观的角度来进行研究。因此，深入剖析两部影片所反映的中美文化价值观差异显得尤为重要。本研究采用定性研究的方法，从人物外形、性格特征、道德意识、爱情理念等方面展现中国花木兰和美国木兰的形象差异。迪斯尼动画将女主人公塑造成一个率真活泼，有勇有谋，敢于寻求自我，追求幸福的美国大女孩形象。而国产电影塑造的仍是传统意义上的隐忍克己、孝父忠君、保家卫国、敢于牺牲的花木兰形象。基于两部影片对木兰形象的不同刻画，本研究以霍夫斯泰德的价值维度和中国传统儒家伦理道德规范为理论依据来分析两部影片所塑造的花木兰形象差异根源。首先，就社会关系而言，迪斯尼木兰以自我实现作为人生追求，将个人英雄主义演绎至极：中国花木兰注重群体意识，成为忠孝品德的完美化身。其次，就生活态度而言，迪斯尼木兰展现出敢于突破传统束缚，挑战权威，活泼大胆，勇于冒险的性格特征：中国花木兰恪守传统，始终追求家和整个社会范围的和谐。再次，就社会地位而言，迪斯尼木兰的荣耀之路充满了追求自由、平等的精神：中国花木兰严格遵守封建秩序并以孝父忠君为行为准则。最后，就性别角色而言，迪斯尼木兰展现了果断、刚毅等典型的男性特质：中国花木兰恪守礼制和传统道德规范，回归女儿身后仍继续“木兰当户织”的生活。毋庸置疑，迪斯尼动画将木兰带向了世界，让更多的国家了解中国的传奇民间故事和传统特色文化。国产影片使木兰回归，加深了中国的宝贵民间传奇故事题材的文化内涵。中西文化融合取得的巨大成功也给我们提供了宝贵的经验。我国在致力于中国传统文化世代相传的推广过程中，要确立全球意识的传播观念，树立多元文化价值观，建立我们自己的民族文化品牌，并充分利用传媒资源，使中国文化走向世界。