WUXI VOCATIONAL INSTITUTE OF COMMERCE毕业设计存档材料题目：飞鱼牌女包速卖通2019双十一活动策划姓名：于冰鑫学号：班级：专业：学院：指导教师：摘要随着时代的不断进步，科技的不断发展，使得我们国家的人民的生活水平不断提高，从而不再满足物质上的追求，从而转向精神上面的富足，因此现在的人们对于服务上面的要求也是越来越高了，但是这样也致使了我们国家互联网的快速发展。但是也由于互联网的快速发展，也使得网上购物成为人们生活中的一部分，而且淘宝就是电子商务平台里面的领导者。在电子商务的快速发展的情形下面，很多人都从电子商务这一个市场中看到了商机，为此很多让都投入到电商的这个行业里面来了。虽然淘宝的市场消费是很大的，但是由于投入的人群实在是太多了，所以也就导致了消费市场的竞争变得十分的激烈。所以在现在的淘宝市场当中，如果你的店铺没有一些相关的促销活动，就算你是一个在世界上都有名气的大牌，你的淘宝的小店的销量依旧还是会惨不忍睹的，依旧会受到中小型的网店打的价格战的冲击。而且淘宝还会有双十一这样的一个活动，为了拉动消费者在自家的店里面小飞，淘宝里面的每一个店铺都在为此紧绷着一根弦，已经开始着手准备好各种的优惠活动，以此来吸引消费者的目光，以此保证自家店铺在双十一的活动中能够力压同等类型的店铺。以此能够把自家店铺的销量给提升上去。所以本文就以飞鱼牌女包为例，来谈谈飞鱼牌女包在双十一时候的一些营销活动，以此能够为淘宝里面其他的店铺提供一些理论上的指导。关键词：飞鱼牌；女包：双十一；营销方案AbstractWith the continuous progress of the times and the development of scienceand technology,the people's living standards in our country are constantly improving,so that they can no longer meet the material pursuit and turn to the spiritual affluence.Therefore,people's demands on services are becoming higher and higher,but this hasalso led to the rapid development of the Internet in our country.But also because of the rapid development of the Internet,online shoppinghas become a part of people's lives,and Yaobang is the leader of the e-commerceplatform.In the context of the rapid development of e-commerce,many people haveseen business opportunities in the market of e-commerce,for this reason,many peoplehave invested in the industry of e-commerce.Although Baobab's market consumptionis very large,but because of the input of too many people,it also led to the fiercecompetition in the consumer market.So in today's Yaobang market,if your shop does not have some relatedpromotional activities,even if you are a world famous brand,the sales of yourYaobang shop will still be horrible,and will still be affected by the price war betweensmall and medium-sized online stores.And Yaobang will also have an activity likeShijiazhuang.In order to motivate consumers to fly in their stores,every shop inYaobang is tightening a chord for this,and has begun to prepare various preferentialactivities to attract instrumentation,so as to ensure that their stores can press down thesame types of stores in Shijiazhuang activities.In this way,we can increase the salesof our stores.Therefore,this article takes Feisty omen's bag as an example,to talkabout some marketing activities of Feisty omen's bag in the Double Eleventh Period,so as to provide some theoretical guidance for other shops in Yaobang.Key words:Flying Fish Card;omen's Bag;Double Eleven;MarketingScheme