对上海家化联合股份有限公司利润表分析摘要“爱美之心，人皆有之”，从古至今，人类就有着美化自身的追求，我国进入化妆品行业相对较早，本身应该占有先机的，但随着中国化妆品市场的日益国际化，越来越多的国际知名品牌踏入中国市场，这对国产化妆品来说是一个严峻的挑战，而国产化妆品企业该如何突破重围是如今最需解决的难题。本文以我国最具代表性的国产化妆品企业上海家化作为研究对象，对其近3年的利润表进行分析，企图找出发展中存在的优势以及劣势，然后提出能解决劣势问题的相关措施，助力该企业得到更好的发展，同时为民族化妆品行业的发展提供相应的借鉴。关键词：上海家化：民族化妆品行业：影响因素Analysis of Shanghai Jahwa's Income StatementAbstract"The heart of beauty,everyone has it",since ancient times,mankind has been pursuing itsown beautification.China entered the cosmetics industry relatively early,and it should take thelead,but with the increasing internationalization of the Chinese cosmetic market,More and moreinternationally renowned brands are entering the Chinese market,which is a serious challenge fordomestic cosmetics,and how to break through the encirclement of domestic cosmetics companiesis the most difficult problem to be solved today.This article takes Shanghai Jahwa,China's mostrepresentative domestic cosmetics company as the research object,analyzes its profit statement forthe past three years,attempts to find out the advantages and disadvantages in development,andthen proposes relevant measures to solve the disadvantages.Help the company get betterdevelopment,and provide corresponding reference for the development of the national cosmeticsindustry.Keywords:Shanghai Jahwa national cosmetics industry influencing factors目录III一、研究背景.1(二)研究意义及目标11.理论意义1现实意义及目标1(三)文献综述(四)研究内容及方法2(五)创新点3二、3利润表分析的含义及意义3(二)3三、33(二)上海家化利润表综合分析31..32.利润表垂直分析..4(三)上海家化利润表比较分析....51.52.6(四)上海家化财务指标分析.·71.盈利能力分析77四、上海家化利润表分析综合评价及建议88(二)9五、1012致谢13附录14