哈尔滨理工大学业论文艺术类本科题目：聊斋志异系列插画文创产品设计研究与应用院、荣成学院艺术系姓名：学指导教师：系主任2023年6月18日聊斋志异系列插画文创产品设计研究与应用XXX(哈尔滨理工大学荣成学院艺术系，荣成264300)摘要：《聊斋志异》的故事精彩奇妙，刻画的人物形象多种多样，其系列插画对于文创产品设计而言，是极佳的创作素材。用设计语言来将《聊斋志异》系列插画中的文化艺术元素应用于文创产品的设计中去，能够增强文创产品的传播价值，提升文创品的艺术内涵。本次研究探讨了《聊斋志异》系列插画在文创产品设计中的实践应用，在阐述了其故事内容和插画风格的基础上，结合文创产品设计的原则和需求，从关键人物形象设计和传统色彩的运用两个方面探讨了如何运用现代插画的艺术语言表现《聊斋志异》，最后结合具体设计案例分析了《聊斋志异》系列插画在文创产品中的应用，希望通过将《聊斋志异》相关元素与文创产品设计的结合，能够增强文创产品的文化魅力和市场竞争力。关键词：聊斋志异：插画；文创产品；设计研究Strange Tales from a Liaozhai Studio'Seriesof Illustrations,Cultural and Creative ProductDesign Research and ApplicationAbstractStrange Tales from a Liaozhai Studio has a wonderful and wonderful story,and it portrays a variety of characters.Its series of illustrations are excellentcreative materials for the design of cultural and creative products.Using thedesign language to apply the cultural and artistic elements in the "Strange Talesfrom a Liaozhai Studio"series to the design of cultural and creative productscan enhance the communication value of cultural and creative products andenhance the artistic connotation of cultural and creative products.This studyexplores the practical application of the illustrations of the "Strange Tales from aLiaozhai Studio"series in the design of cultural and creative products.On thebasis of expounding the story content and illustration style,combined with theprinciples and needs of cultural and creative product design,the design of keycharacters How to use the artistic language of modern illustrations to expressStrange Stories from a Chinese Studio and the use of traditional colors,andfinally analyze the application of Strange Stories from a Liaozhai Studio seriesin cultural and creative products combined with specific design cases.Thecombination of related elements of Strange Tales from a Chinese Studio and thedesign of cultural and creative products can enhance the cultural charm andmarket competitiveness of cultural and creative products.