本科论文摘要组织文化是被组织成员广泛认同、普遍接受的价值观念、思维方式、行为准则等群体意识的总称，组织成功的基础是根据外部环境的变化适时变革组织文化。伴随着20世纪管理学的产生发展，对组织文化的研究越来越多，自然对组织文化的研究也更多，但大多组织对于组织文化可视化显得比较陌生，对于组织文化可视化要素这个概念更是知之甚少。21世纪是世界各国高速发展且相对和平的一个年代，各行各业的组织腾空出世，百花齐放，组织文化越来越得到组织重视，与此同时，组织文化如何可视化及组织文化可视化要素也应该得到各行各业的重视，即组织文化的外显形式也需要与时俱进，让本组织的经营理念，价值观念等外显于世，彰显组织价值，谋求组织的长期发展。关键词：组织文化，文化可视化，组织文化可视化要素本科论文AbstractOrganizational culture is a general term for group consciousness such as values,ways of thinking and codes of conduct that are widely recognized and accepted byorganizational members.The foundation of organizational success is to changeorganizational culture timely in accordance with the changes of external environment.With the emergence and development of management in the 20th century,more andmore studies have been conducted on organizational culture,and more studies havebeen conducted on organizational culture.However,most organizations are unfamiliarwith the visualization of organizational culture,and even less familiar with theconcept of the visualization elements of organizational culture.The 21st century is arapid development around the world and of relative peace,a s organization great fromall walks of life,flowers,organizational culture is more and more get attention,at thesame time,how to visualize and visual elements of organizational culture andorganizational culture deserves attention from all walks of life,namely the explicitform of organizational culture also needs to keep pace with The Times,make theorganization's management idea,value thereof is in the world,reveal organizationvalue,to seek long-term development of the organization.Key words:Organizational culture,Cultural visualization,Visual elements oforganizational culture本科论文目录1.绪论21.1选题背景.21.2研究意义…21.2.1理论意义…1.2.2现实意义1.3研究方法.42.组织文化概况…2.1组织文化的基本概念42.2组织文化的主要特征…52.3组织文化的结构与内容52.3.1组织文化的结构…2.3.2组织文化的内容.2.4组织文化的功能与塑造62.4.1组织文化的功能.…2.4.2组织文化的形成2.4.3组织文化的塑造途径.73.文化可视化…3.1中国传统文化的可视化.…83.1.1传统文化可视化传播的必要性83.1.2传统文化可视化传播的意义…83.1.3传统文化可视化传播途径…3.2组织文化可视化.93.2.1组织文化可视化的基本概念3.2.2组织文化可视化要素.…3.2.3组织文化可视化的意义…103.2.3组织文化可视化传播途径103.2.4组织文化可视化存在问题4.组织文化可视化要素的影响因素…4.1物质文化114.1.1物质文化的概念…114.1.2物质文化的内容….124.1.3物质文化对可视化要素的影响124.2制度文化…12