学校代码：10484学号：152415100003HENAN UNIVERSITY OF FINANCE AND ECONOMICS自学考试（销售管理专业）本科生论文论文题目：电子商务的经营模式的选择调研专业名称：销售管理工作单位：河南省商城县北转盘移动公司作者姓名：刘伊可联系方式：465350、河南省信阳市商城县南广场、13526009669电子商务的经营模式的选择调研摘要伴随着信息技术的升级和互联网经济的发展，在中国互联网+思想的指导下，电子商务在中国迎来一个新的春天，国内企业在电子商务领域上都有了飞速的发展。本文分析了电子商务的经营模式与竞争策略，将国内外电子商务公司的运作情形归纳为四大经营模式加以讨论。四大经营模式包括：广告模式、零售模式、中介模式、服务模式。本文对各经营模式举出了若干实例，以说明其竞争策略与关键议题，进而为企业在对电子商务的经营模式的选择过程中提供一定的指导思路，并为我国电子商务的发展提出了自己的见解。关键词：电子商务，经营模式，选择调研Research on e-commerce operation modelABSTRACTWith the development of information technology and theupgrading of the Internet economy,the Chinese Internet plus underthe guidance of the concept of electronic commerce,in Chinaushered in a new spring,domestic enterprises in the field ofelectronic commerce have made rapid development.This paperanalyzes the business model and competitive strategy ofe-commerce,and summarizes the operation of e-commercecompanies at home and abroad as four major business models.The four business models include advertising mode,retail mode,intermediary mode and service mode.This paper enumeratessome examples of the business model,to illustrate its competitivestrategy and key issues,so as to provide some guidance toenterprises in the choice of business model of electronic commerce,and put forward some suggestions for the development ofelectronic commerce in china.KEYWORDS:Electronic;Commerce Operation modelwebsite