闽南师范大学毕业论文（设计)《奇葩说》：新媒体环境下网络自制脱口秀节目的突围Let's talk:Network talk show breakout in thenew media environment.姓名：叶晓惠学号：1416080114系新闻传播学院专业：广播电视学年级：四指导教师：许哲敏2018年3月12日1摘要随着新媒体环境的快速发展，促进了网络信息传播的及时、快速、便捷性。新媒体也在受众的注意力资源上成了与传统媒体对峙的局面。发展自制脱口秀节目是近几年各大视频网站的重要战略方针，自制脱口秀节目不仅可以缩减视频网站购买影视剧资源成本，并且能够创造新的利润增长点，打造网站品牌形象，增强网站的竞争力。自制脱口秀在经过短期繁荣之后，各种发展弊端也开始显现，如内容低俗、同质化严重等，这些问题导致网络自制脱口秀节目数量骤减。在经历市场洗礼之后，网络自制脱口秀节目发展趋于平稳。目前，网络自制脱口秀状况并不乐观，虽然市场上数量虽多，但缺少精品。在这背景下，脱口秀节目《奇葩说》自上线以来，在业内外取得强烈反响，获得一致好评，也引发了收视热潮。作为一档前所未有的现象级网络自制脱口秀节目，《奇葩说》有着很大研究意义。本文通过详细分析一档优秀的自制脱口秀节目《奇葩说》总结其成功原因并为今后自制脱口秀节目的发展提供经验。关键词：新媒体环境自制脱口秀《奇葩说》AbstractWith the rapid development of new media technology,it has promoted the timely,fast and convenient information dissemination.New media has also become aconfrontation with traditional media in the audience's attention resources.Development of homemade talk show is an important strategy in recent years,eachbig video website,homemade talk show not only can cut video website to buy thefilm and television play resource cost,and the ability to create new profit growthpoint,build site brand image,enhance the competitiveness of the site.After a shortperiod of prosperity,homemade talk shows are beginning to show their shortcomings,such as vulgar content and serious homosification.These problems lead to a sharpdecrease in the number of homemade talk shows.After the market baptism,thenetwork homemade talk show development tends to be stable.At present,the networkhomemade talk show is not optimistic,although there are many market,but lack ofhigh-quality goods.In this context,the talk show "Let's talk"has received a strongresponse both inside and outside of the industry since its launch,which has received2unanimous praise,which has also triggered a popularity boom.As an unprecedentedphenomenon of the phenomenon level network homemade talk show,"Let's talk"hasgreat research significance.In this article,the author summarizes the reasons ofsuccess and provides experience for the development of self-made talk shows in thefuture.Key words:New media environment Homemade talk show Let's talk