目录摘要Abstract........引1广发证券公司鞍山鞍山市营业部业务发展环境分析21.1宏观环境分析…1.2行业竞争分析32广发证券鞍山市营业部业务发展存在的问题52.1客户服务定位不准2.2收入结构仍待优化.…2.3业务发展力量不足2.4缺少合理的价格策略3广发证券鞍山市营业部业务发展的建议3.1完善客户服务制度3.2新增业务结构3.3增强业务发展力量3.4制定合理的价格策略9结论10参考文献44444411致谢沈阳城市学院毕业设计〔论文)摘要从上个世纪90年代初，证券已然成为我们国家经济市场的主要支撑之一，伴随着国家经济的高速发展以及近几年来国家政策的扶持，证券市场体制正在不断的被完善。目前证券市场在这种金融大变革的时代背景下，证券行业未来发展面临着巨大的挑战以及机遇。证券行业是一个特殊服务行业，提供的是无形的金融服务。它是近二十年来在经济体制改革下极速成长的企业群体之一。目前，我国证券行业的总体服务质量水平不错。但是，证券公司员工对客户的熟悉程度仍偏低，服务的主动性不强，一定程度上影响到客户的满意程度和客户的忠诚度。与国外相比，我国的证券公司也是个不够成熟的市场，其业务发展模式也停留在“粗放式”的发展，目标集中于将“产品”推向客户。我们更多地看到的是整个行业的压缩成本和价格战，在部分营业部非常集中的发达地区，价格战愈演愈烈，部分业务己经趋于零利润。最近几年，广发证券鞍山市营业部在证券市场中取得了一定的发展，但是取得的发展并不是很多，而怎样去提高鞍山市营业部在证券市场的竞争力、怎样去准确的把握机会就显得格外重要。本论文以广发证券鞍山市营业部为例，对广发证券鞍山市营业部的业务情况做了一定的分析，从中找出了鞍山市营业部业务发展的问题，并且提出了解决这些问题的建议，希望本次研究能够为鞍山市营业部未来的业务发展有一个方向的指引，也希望能够为广发证券鞍山市营业部业务发展提供一个理论借鉴以及实践参考。关键词：营业部：业务发展；证券沈阳城市学院毕业设计〔论文)AbstractSince the early 1990s,securities have become one of the main support ofour national economic market.With the rapid development of nationaleconomy and the support of national policy in recent years,the securitiesmarket system is constantly being improved.At present,the securities marketis facing great challenges and opportunities in the future development of thesecurities industry under the background of this great financial change.Securities industry is a special service industry,which provides intangiblefinancial services.It is one of the fastest growing enterprise groups under theeconomic system reform in the past two decades.At present,the overallservice quality level of China's securities industry is good.However,theemployees'familiarity with customers is still low,and the service initiative isnot strong,which to some extent affects customer satisfaction and customerloyalty.Compared with foreign countries,China's securities companies arealso immature markets,and their business development mode also stays in the"extensive"development,with the goal of focusing on "products"to customers.What we see more is the cost reduction and price war of the whole industry.Insome developed areas where the business departments are very concentrated,the price war is becoming more and more fierce,and some businesses havebecome zero profit.In recent years,Guangfa Securities Qianshan Road business departmenthas made some development in the securities market,but the development isnot much,and how to improve Qianshan Road business in the securitiesmarket competitiveness,how to accurately grasp the opportunity is particularlyimportant.Taking Qianshan Road Business Department of Guangfa Securitiesas an example,this paper analyzes the business situation of Qianshan RoadBusiness Department of Guangfa Securities,finds out the problems ofQianshan Road Business Department's business development,and putsforward some suggestions to solve these problems.The business developmentof mountain road business department provides a theoretical reference andpractical reference.Keywords:business department;business development;bond