摘要正是由于不断提高女性的社会地位，所以女性的旅游者也在增加。在旅游时，男女在生理、心理和社会角色等的不同而导致旅游消费行为有多方面的差异。但是从当前的研究现状来看，以性别差异为角度有关于旅游消费行为的研究非常少。本文以南京游客为例，采取理论研究和实证相结合的研究方法，研究基于性别差异的旅游者的消费行为。在第一章中论述了论文研究的目的和意义，研究的方法和采用的技术手段。在第二章中详细介绍了本文的研究理论基础。第三章论述的是本文研究假设的提出以及实证设计。第四章中提出了男女旅游消费行为特征比较分析。在第五章中论述了男女旅游消费行为差异的影响因素分析。在第六章中详细的对男女旅游消费行为差异的影响因素进行了分析。在第七章中，对于当地政府以及旅游企业提出了合理的建议。关键词：性别差异：旅游消费行为：比较：南京ABSTRACTIt is to improve women's social status,so the female tourists are also increasing.Intravel,men and women in the physical,psychological and social roles of differentlead to differences in many ways the tourism consumption behavior.But look from thecurrent research status and a perspective for gender differences is about tourismconsumption behavior research is very little.Taking nanjing as an example,adopt thecombination of theoretical research and empirical research method,research based onthe gender differences of the consumption behavior of tourists.In the first chapterdiscusses the paper studies the purpose and significance,research methods andtechnical means.In the second chapter of this article is introduced the basic theorystudy.The third chapter is discussed in this paper,we study hypothesis and empiricaldesign is put forward.The fourth chapter puts forward the men and women travelconsumer behavior characteristics of the comparative analysis.In the fifth chapterdiscusses the influence factors analysis of the difference of men and women travelconsumer behavior.In more detail in chapter 6 of the influence factors of tourismconsumer behavior differences between men and women are analyzed.In chapter 7,for the local government and tourism enterprises put forward reasonable SuggestionsKey words:gender differences;Tourism consumption behavior;Comparison;nanjing