加快冷链物流行业发展的对策初探完成日期：指导教师签字：评阅教师签字：答辩小组组长签字：答辩小组成员签字：摘要伴随着电子商务和冷链物流的快速发展，冷链物流配送已成为生鲜电商利润的瓶颈，冷冻食品和冷冻食品等冷链需求大幅上升。因此，首先，理清研究的背景、目的和意义：其次，对冷链物流研究现状的相关理论进行简要的综述：在此基础上，针对冷链物流所发展的现状进行分析其中所存在的问题，第三方物流对于客户的服务的态度差、对于生鲜产品运输的技术不到位、设施不足是冷链物流发展中所主要存在的问题，严重的阻碍着冷链物流的发展。最后，针对这些问题，从提高冷链物流运输系统效率、搭建物流信息平台、整顿市场秩序以及完善基础设施建设等方面给出促进我国冷链物流发展的对策建议。关键词：冷链：冷链物流；冷链行业IAbstractWith the rapid development of e-commerce and cold chain logistics,cold chainlogistics distribution has become the bottleneck of the profit of fresh e-commerce,and thedemand for cold chain such as frozen food and frozen food has been greatly increased.Therefore,firstly,the background,purpose and significance of the research are clarified.Secondly,a brief review is made on the related theories of cold chain logistics research.On this basis,In view of the situation of cold chain logistics development by analysis ofthe problems,the third party logistics for customer service attitude is poor,for freshproduct transportation technology does not reach the designated position,insufficientfacilities is the main problems existing in the cold chain logistics development,seriouslyhindering the development of cold chain logistics.Finally,aiming at these problems,fromimproving the efficiency of cold chain logistics transportation system,logisticsinformation platform,rectifying the market order and perfect infrastructure constructioncountermeasures and Suggestions to promote the development of cold chain logistics inChina are presented.Keywords:Cold chain;Cold chain logistics;Cold chain industry