海南师范大学毕业（设计）论文夜市游客体验质量及其提升路径研论文题目：究一以海口市盒子夜市为例专业班级：旅游管理学号202017011205学生姓名：原昊指导教师：陈才电话：15011093301学院名称：旅游学院完成日期：2024年3月29日摘要随着城市夜经济的兴起，夜市作为其中重要组成部分，对城市文化的传播和经济的拉动起到了重要作用。夜市游客的体验质量直接关系到夜市的生命周期和成功转型。以海口市代表性夜市一盒子夜市为例，本研究结合旅游管理学、市场营销和旅游心理学等多学科理论，通过设置完整的研究框架，采用定性与定量相结合的方法，对游客体验进行了深入分析。本研究首先运用描述性统计分析，揭示盒子夜市游客的基本特征和体验现状。在此基础上，构建了一个涵盖多个维度的游客体验质量评价模型，并通过因子分析和结构方程模型验证了模型的合理性。结果显示，游客在盒子夜市的整体体验质量受交互体验、感官体验、情感体验及价值体验等因素的影响。此外，本研究还通过SSS软件分析了游客满意度的影响路径，明确了服务响应速度、环境舒适度、文化特色体验等关键因素对提升游客体验质量的重要性。针对调研中发现的问题，提出了相应的提升路径，包括改进夜市的物质环境、提高服务质量与人员素养、丰富文化体验内容等。本文的意义在于提供了夜市游客体验质量提升的有效路径，对海口乃至其他城市夜市发展具有一定的指导意义，同时为游客体验管理提供了实证研究支持。关键词：夜市经济：游客体验质量：盒子夜市：体验提升路径AbstractWith the rise of urban night economies,night markets,as an integral part of thisphenomenon,play a significant role in spreading city culture and boosting the economy.The quality of the tourist experience in night markets is directly related to the life cycleand successful transformation of the market.Taking Haikou's representative night market,Box Night Market,as a case study,this research combines theories from multipledisciplines such as tourism management,marketing,and tourism psychology.With acomprehensive research framework,it utilizes both qualitative and quantitative methodsto conduct an in-depth analysis of tourist experiences.This study begins with descriptivestatistical analysis,revealing the basic characteristics and current state of the touristexperience at Box Night Market.On this basis,it constructs a Tourist Experience Qualityevaluation model that includes multiple dimensions and verifies the validity of the modelthrough factor analysis and structural equation modeling.The results show that theoverall quality of the tourist experience at Box Night Market is affected by factors suchas interactive experiences,sensory experiences,emotional experiences,and valueexperiences.In addition,the study uses SPSS software to analyze the pathways ofinfluence on tourist satisfaction,identifying key factors such as service responsiveness,environmental comfort,and cultural experience that are crucial for enhancing the qualityof the tourist experience.Addressing issues identified in the research,this study proposespathways for improvement,including enhancing the physical environment of the nightmarket,improving service quality and staff competence,and enriching culturalexperience offerings.The significance of this paper lies in providing effective strategiesfor improving the quality of night market tourist experiences,offering guidance for thedevelopment of night markets in Haikou and other cities,and serving as empiricalresearch support for tourist experience management.