CHONGQING NANFANG TRANSLATORS COLLEGE OF SISU本科毕业论文中文题目：中国跨境电商天猫国际的发展策略外文题目：The development strategy of Chinese cross-borderelectronic commerce T-MLL院系国际商学院专业国际经济与贸易年级2012级学号12020学生指导教师结稿日期2015年月日四川外国语大学重庆南方翻译学院教务处制2015年月日填跨境电商天猫国际的发展策略摘要：近年来，跨境电商成为国际贸易新方式，国内消费者掀起“海淘热”，国家外管局3月31日公布的《2014年中国国际收支报告》显示，2014年我国居民个人网购跨境消费热情高涨，全年“海淘”支出超15亿美元。2014年2月依托跨境贸易而成立的天猫国际平台上线，先后与郑州综合保税区和杭州跨境电商产业园签订合同，不久又和宁波保税区合作，随着阿里巴巴的上市，天猫国际作为跨境电商的典型，需要更深的挖掘。本文通过分析了天猫国际面临的宏观微观环境挑出了所面临的机遇和威胁，并提出了一些对策建议，虽然面临同质平台的激烈竞争，但是整体来说机遇大于挑战，天猫国际要抓住机会大力创新创造自主品牌优化物流系统，增加市场竞争力争取在跨境电商的浪潮中占据主动的位置。关键词：天猫国际：跨境经营：环境分析：自主创新The development strategy of Chinese cross-border electroniccommerce T-MALLAbstract:In recent years ,cross-border electronic commerce has become thenew way of International trade,the "online shopping overseas"is popular withhome consumers.ON March 32st ,The State Administration of ForeignExchange publish the (2014 china international balance report),it shows thatour country's personal are enthusiastic to the cross-border of onlineshopping ,and the total number of money is over 1.5 billion in 2014.And onFebruary,2014 ,the T-mall which is a global platform is based on cross-borderbegin to operate and it conclude contact with Zhengzhou comprehensive freetrade zone and Hangzhou cross-border electronic industrial park,presently,itcooperate with Ningbo bonded area.With alibaba appear on the market T-mallinternational as a typical representative ,it needs deeper understanding.Thisarticle analyzes the macro and micro environment ,and then put theopportunities and threats and put forward some suggestions .Although it'sfacing the threats of homogeneous platform ,the opportunities outweigh thechallenges ,so T-mall should get the chance to innovate and optimize thelogistics to increase it's competitiveness,and occupy the initiative position inthe tide of cross-border electronic commerceKey words:T-mall;cross-border operation;analyzes of environment;self-dependent innovation