摘要本文首先针对动漫衍生品的概念内涵以及分类进行了论述，并结合动漫衍生品设计目前国内以及国外的形式进行了全面的剖析，接着，通过对国内外典型动漫衍生品创意设计的案例进行对比和探索从中发现问题并对解决方法进行了研讨，最后，结合自己实际探究设计案例来实现纸质向现实拓展的目的，同时也是对上文的出现的问题及解决的方法得出的结论进行一次实践检验。本文系运用规范的研究方法进行的专题研究。全文分为五个部分。第一部分是对动漫衍生品的基本论述，包括选题的背景和依据及动漫衍生品设计的概述：第二部分围绕动漫衍生品设计的思路及理念剖析了国内外典型案例：第三部分叙述了设计思路：第四部分以个人实践案例为原型，展示了实践成果；第五部分对以上部分进行了总结。本文所探讨的动漫衍生品创意设计是一种新型的产业类型。相较于已发展多年，各方面都比较成熟的产业而言，动漫衍生品的创意设计行业还有许多值得改进和提高的部分。我们通过对动漫衍生品的创意设计进行多方面的探讨来为我国动漫衍生设计产业提供一定的建设性意见及建议。有助于我国抓住新行业，发展新行业，提高行业水平。关键词：动漫，衍生产品，设计开发1AbstractFirstly,according to the connotation of the concept of animation derivatives andclassification are discussed,and combined with the current domestic and foreign animationdesign in the form of a comprehensive analysis,then,through to the domestic and foreigntypical animation creative design cases to compare and explore and find problems and thediscussion of the final solution,combined with.They explore the actual design case to achievethe purpose of the paper to the reality of development,but also for the above problems andthe solution concluded a practice test.This paper is a monographic study on the use of normative research methods.The full text isdivided into five parts.The first part describes the basic concept of animation,including thebackground and basis and animation design overview;the second part of the paper thethoughts and ideas of derivatives design of animation analysis of the typical cases at home andabroad;the third part describes the design ideas;the fourth part by personal practice case asthe prototype,demonstrates the practical results;the fifth part some of the above issummarized.This paper discusses the creative design of animation derivatives is anew type of industry.Compared to the development of many years,all aspects of the industryis relatively mature,animation derivatives creative design industry there are many worthy ofimprovement and improvement.Through the creative design of animation derivatives in awide range of research to provide some constructive ideas and suggestions for China'sanimation design industry.Help our country to seize the new industry,the development ofnew industries,improve the level of industry.Key words:Animation;production;design2目录(一)选题背景及依据…(二)生活用品类动漫衍生品概述……2二、生活类动漫衍生品设计的研究现状与典型案例3(一)国内研究现状与典型案例…(二)国外研究现状与典型案例…三、生活类动漫衍生品设计的实践设计构思…5四、生活类动漫衍生品设计的实例探索：以创意冰块设计方案为例…7(二)成果展示…………………五、结语…9主要参考文献…10