浅析创造性思维对我国旅游产品设计的影响摘要最近几年以来，随着互联网技术的发展、社会的进步，我国旅游市场日益火爆，越来越多的人有机会和能力负担旅行，人们出门旅行的热情也愈发高涨。社会发展的变化给人们生活方式、消费心理带来了由物质趋向于情感和精神上的变化。而传统的旅游产品已不能满足当前人们的需求。创造性思维在旅游产品设计中的运用对设计的结果起着至关重要的作用。目前各学科领域都在提倡创新，特别在国家鼓励创造，创新，创业的前提下，使得创造活动的核心创造性思维不断受到重视，并得到了广泛的运用，国内外都掀起了对于创造性思维的研究热潮。本文在对产品设计中的创造性思维进行了理论上的研究之后，论文以走四方在线旅游网来具体说明创造性思维在设计中的实际运用。目的是要说明对于旅游产品设计中创造性思维的影响重大关键词：创新创业创造创造性思维旅游产品设计AbstractIn recent years,with the development of Internet technology and the progress ofsociety,China's tourism market is becoming more and more popular.More and morepeople have the opportunity and ability to afford travel,and people's enthusiasm fortraveling is also increasing.The changes in social development bring people's lifestyle and consumption psychology from material to emotional and spiritualchanges.And the traditional tourism products can not meet the needs of the currentpeople.The use of creative thinking in the design of tourism products plays a vital role inthe result of the design.At present,various disciplines are to promote innovation,especially in the State encourages the creation,innovation and entrepreneurship underthe premise of the core of the creative thinking of creative activity has attracted moreattentions,and has been widely used at home and abroad,has set off a boom of studyon creative thinking.After a theoretical study of creative thinking in product design,this paperillustrates the practical application of creative thinking in design.The purpose is toexplain the great influence on creative thinking in the design of tourist productsKey words:innovation entrepreneurship create creative thinking Tourismproduct design目录Abstract..1(一)选题背景和研究意义1、选题背景，42、研究意义4(二)研究内容与方法…442、研究方法.二、创造性思维和旅游产品设计相关理论基础(一)阐述创造性思维的定义及现状，1、创造性思维的界定…52、创造性思维的研究现状6(二)旅游产品设计的概念及现状71、关于旅游产品的概念.…72、旅游产品设计的现状…(三)国内创新、创小业、创造背景…8三、旅游产品设计过程中创造性思维应用…(一)走四方旅游网在创造性思维方向的发展脉络.9(二)走四方在线旅游产品的特点以及产品的创新性思维应用…101、走四方在线旅游产品特点.102、市场竞争产品.11(三)产品创新原因.11(四)创造性思维在走四方旅游网设计上的应用121、主题创新2、内容创新3、形式创新13(四)总结和展望…14致谢15