本科论文目录摘要Abstract..引11受众心理需求21.1猎奇心理21.2从众心理332中国网络选秀节目制作技巧52.1本土化节目再创作52.2精准的节目定位..92.3娱乐性的节目设计思路..103网络选秀节目与受众心理的长足发展143.1发挥视频平台传播优势16结论17参考文献..19致21本科论文摘要真人秀综艺多样化的背景下，制作人根据市场受众的喜爱一边进行着“返璞归真”另一边进行着节目制作形式的再创新。近年来，网络选秀综艺节目的“火爆登场”，传统媒体综艺的话题度下降，二者形成了鲜明的对比。网络选秀节目不同于传统媒体选秀节目形式，节目形式以领域更细化思想更前卫的制作方式占领各大网络视频平台并持续占领话题榜首位。文章首先会从受众的三个心理状态进行分析（分别为猎奇心理、从众心理、娱乐心理)，其次对于现如今网络选秀节目节目制作技巧方面分析例证，如何做到吸引受众，获得节目的持续热度以及收视率。因此以受众的心理角度进行分析，进而探求网络选秀节目制作的长足发展问题。关键词：网络选秀：受众心理：节目制作技巧本科论文AbstractUnder the background of the variety of reality shows,producers are"returning to basics"and re-innovating the production forms of programsaccording to the preferences of the market audience.In recent years,with the"hot appearance"of online talent show variety shows,the topic of traditionalmedia variety shows has declined,and the two are in sharp contrast.Thenetwork draft program is different from the traditional media draft program form.The program form occupies all the major network video platforms and continuesto occupy the top position of the topic with a more detailed field and avant-gardeproduction method.Firstly,the article will analyze the audience's threepsychological states(curiosity seeking,conformity and entertainment).Secondly,it will analyze and exemplify the production skills of current online talent showprograms,and how to attract the audience and obtain the continuous popularityand audience rating of the programs.Therefore,from the perspective of theaudience's psychology,the author analyzes the skills of program production,andthen explores the great development of online talent shows and the audience'spsychology.Keywords:The network draft;Audience psychology;Programming skills