本科论文目录摘要Abstract引1真人秀的定义32中国真人秀节目产生及发展73真人秀的特性.…113.1符合大众的审美.113.2多元化的转变113.3视觉上的享受114真人秀的内容设置124.1板块12124.3叙事…124.4冲突.124.5兴奋点124.6悬念124.7游戏.135真人秀“卖点"的策划145.1节目的定位策划145.2目标人群的针对性155.3独特的风格155.4原创性155.5舆论的导向..…155.6人文情怀.166真人秀节目的发展趋势…17结参考文献19致20本科论文摘要近年来，真人秀电视栏目俨然成为了电视文化的大餐，越来越炽手可热。其中《中国达人秀》、《非诚勿扰》、《职来职往》深受观众喜爱，不仅满足了他们的猎奇心、好奇心，又满足了大多数人以八卦为主题的心理需求。由于这种节目没有编排剧本，所以最大化的展现出真人秀节目的卖点。本文将在真人秀节目定义之上，去探讨我国真人秀节目“卖点”的策划，深入剖析真人秀节目的定位、对观众口味的满足、独特的风格、以及舆论对真人秀节目的导向。希望本文能对中国真人秀电视栏目的制作有所帮助。关键词：真人秀；策划栏目：定位创新；发掘卖点本科论文AbstractReality shows such as China's Got Talent,Fei Cheng Wu Rao and Zhi LaiZhi Wang have become the most familiar television programs to the generalaudience.The reason why viewers love reality TV so much is that it caters to thepublic's need for curiosity,curiosity,voyeurism and gossip.Because this kind ofprogram does not have the advance arrangement,has satisfied the audience asthe populace to the greatest extent regarding other people's life "the sense ofreality"the pursue.Because of its reality,people from all walks of life presenttheir opinions,and reality shows naturally cause a lot of ethical,moral,socialand moral arguments and disputes.Reality TV is one of the most popular typesof TV programs in recent years.It can not only bring the ratings to rise steadily,but also create a series of social hot topics and guide the direction of publicopinion,reality TV is infiltrating and even changing our lives.Therefore,to plana reality show well,to identify its positioning,explore its selling point,create itsvalue,there is also a series of complete feedback and adjustment mechanism,Everything Changes,in the protection of the program aesthetic taste whileproperly guiding public opinion and values.Keywords:Reality Show;Planning Column;Orientation Innovation;discoverselling point