本科论文目录摘4444444引1娱乐节目品牌策划.…21.1娱乐节目品牌策划的现状…21.2娱乐节目品牌策划的特点.41.3娱乐节目品牌策划的必要性52娱乐节目品牌策划一以《天天向上》为例2.1品牌策划之意识树立…2.2品牌策划之名称设计..2.3品牌策划之主持团队…92.4品牌策划之管理团队113《天天向上》节目品牌策划的发展对策133.1注重提升品牌的知名度..3.2赋予品牌更多的市场竞争力143.3打造专业的品牌营销团队3.4强化观众的品牌忠诚度.16结18参考文献19致20本科论文摘要近年来，电视娱乐节目品牌策划逐渐成为一档节目能够长久发展下去的重要原动力。越来越多的娱乐节目更加注重节目的品牌策划。本文以湖南卫视热播的娱乐节目《天天向上》为例，探索电视娱乐节目在品牌策划方面的意识、独特的设计以及管理方式，重要的是要对《天天向上》的品牌策划进行一个完整的体系的概括和前卫性的预判。笔者写这篇文章希望能起到抛砖引玉的作用，为同行在电视娱乐节目品牌策划过程中起到良好的导向作用。关键词：品牌策划；娱乐节目；品牌管理；天天向上本科论文AbstractIn recent years,brand planning of TV entertainment programs hasgradually become an important driving force for the long-term development of aprogram.More and more entertainment programs pay more attention to theprogram brand planning.Taking the Popular Entertainment Program Day DayUp on Hunan satellite TV as an example,this paper explores the consciousness,unique design and management of TV entertainment program in the aspect ofbrand planning,what is important is to have a complete systematic summary andavantgarde prediction of the DayDay Up's brand planning.I write this article inthe hope of playing a role in the Tossing out a brick to get a jade gem,for peersin the television entertainment program brand planning process to play a goodguiding role.Keywords:Brand planning;Entertainment;brand management;Day Day Up