本科论文目录摘要Abstract.…引言1广播生活服务类节目的策划因素…31.1节目策划构思31.2节目受众定位1.3节目特色62广播生活服务类节目策划创新措施82.1拓展节目宣传渠道82.2革新主持形式与风格102.3强化节目素材采集形式13结15参考文献致本科论文摘要广播节目不仅是社会新闻媒介的重要组成部分，而且还对社会发展还具有一定价值。在当前多媒体技术的冲击下，传统广播生活服务类节目的影响力和收听率找到了巨大的冲击，因此为满足时代发展和社会需求，广播生活服务类节目策划工作应开展积极创新。文章先以广播生活服务类节目策划工作的各项重要环节和因素实施分析，再对其提出相应的创新建议，以此实现广播生活服务类节目策划工作的实质性创新。对广播生活服务类节目的策划工作给予创新，提升其功能与作用，满足时代发展需求，丰富听众的需求和喜好。本文对广播生活服务类节目的策划与创新进行研究，以《生活帮你忙》为例，对其策划工作中策划构思、受众定位和节目特色实施分析，总结出拓展宣传渠道、革新主持风格以及强化素材采集三项节目策划创新措施，以该三项内容为创新切入点，除叙述创新内容之外，还以《生活帮你忙》作品栏目为例，对其策划工作开展创新设想，并总结出相应的策划创新效果，希望本文能为广大节目策划者提供帮助。关键词：广播生活服务类节目：生活帮你忙：节目策划：策划创新本科论文AbstractTitle:Research on the planning and innovation of radio life serviceprogramsABSTRACT:Radio program is not only an important part of social media,butalso has a certain value for social development.Under the impact of currentmultimedia technology,the influence and listening rate of traditional radio lifeservice programs have found a huge impact.Therefore,in order to meet thedevelopment of the times and social needs,the planning work of radio lifeservice programs should carry out active innovation.This paper first analyzesthe important links and factors in the planning work of radio life serviceprograms,and then puts forward corresponding innovation suggestions,so as torealize the substantive innovation of the planning work of radio life serviceprograms.To innovate the planning of radio life service programs,improve theirfunctions and functions,meet the development needs of the times,and enrich theneeds and preferences of the audience.This paper studies the planning andinnovation of radio life service programs.Taking "life helps you"as an example,it analyzes the planning idea,audience positioning and program characteristicsin the planning work,and summarizes three innovative measures of programplanning,namely,expanding the publicity channels,innovating the hosting styleand strengthening the material collection.Taking these three contents as thestarting point of innovation,in addition to the description of innovative contentsIn addition,we also take the column of "life helps you"as an example to carryout innovative ideas for its planning work,and summarize the correspondingplanning innovation effect,hoping that this paper can provide help for theprogram planners.Keywords:Broadcast life service programs;Program planning;PlanningInnovation