本科论文目录摘要Abstract....引言1课题背景、目的及意义1.1课题背景31.2课题目的…1.3课题意义42国内外商业综合体建筑发展现状及趋势2.1发展现状2.2现存的弊端52.3发展趋势444444443项目概况…83.1基地条件3.2设计原则103.3设计要点10124.1场地规划124.2建筑布局44444134.3空间及外观设计134.4商业综合流线设计15结论17参考文献18致20本科论文摘要近几年经济格局骤变，电商对实体行业造成了不小的冲击，人们对实体消费体系的要求也随之提高。消费结构发生了很大的变化，但是人们对于商业综合体的需求不减反增，因为和朋友聚餐、一起购物的真实感和体验感是电商无法替代的。而这些消费行为推动了商业综合体的发展，顾客的商业行为不再满足单纯的购物、逛街等活动，而是餐饮、居住、购物、娱乐、休闲、办公为一体的一站式体验。现代的商业综合体其功能、建筑形态及规模结构等都超出了过去的设计水平，在客户要求提高下，综合体的设计变得更多种多样。在如今人便捷购物高效的需求下，商业综合体还要拥有酒店，办公，购物等附加功能已满足快节奏现代生活，单一的购物体验已经无法满足人们新时代的购物行为。本文将重点研究商业综合体建筑的建筑布局、道路规划、活动场地、建筑功能、流线和建筑空间等方面阐述商业综合体建筑的设计特殊之处。由于该商业综合体需要服务人群多样、需求多样等特殊原因，商业综合体项目的场地设计与一些常规的项目相比，有一些不同，对多功能、高效率的要求较高，对细节设计的要求更为严格。因此要综合考虑，合理规划，从人的实际需求出发进行全面设计。需要考虑各种年龄、各种职业的人群不同需求，需要合理分配功能分区，合理分配娱乐、饮食、购物、办公、酒店的区块。解放东路商圈写字楼众多，白领众多，需要考虑到白领的生活节奏，可以在综合体中设置吸引年轻人游玩的区域增加综合体的流量：网吧、酒吧。为城市塑造了全新的建筑景观，激活城市中该区域的活力，也通过那些更加完善、创新的功能，为人们创造了新的休闲、购物、生活空间。商业综合体有利于树立城市新的形象。建筑布局需要考虑杭州解放东路周边的建筑的形体：杭州大剧院、杭州洲际酒店。在符合城市肌理的条件下做出创新。关键词：经济全球化：商业综合体：消费模式：人性化本科论文AbstractIn recent years,with the rapid change of economic pattern,e-commerce hascaused a great impact on the real industry,and people's requirements for the realconsumption system have also increased.Consumption structure has changed a lot,but people's demand for commercial complex has increased instead of decreasing,because the sense of reality and experience of having dinner with friends andshopping together is irreplaceable for e-commerce.These consumption behaviorspromote the development of commercial complex.Customers'business behaviorsno longer meet the simple shopping,shopping and other activities,but a one-stopexperience integrating catering,living,shopping,entertainment,leisure and office.The function,architectural form and scale structure of modern commercialcomplex exceed the past design level.With the improvement of customers'requirements,the design of complex becomes more diverse.Under the demand ofconvenient shopping and high efficiency,the commercial complex should alsohave additional functions such as hotel,office,shopping,which have met thefast-paced modern life.A single shopping experience has been unable to meetpeople's shopping behavior in the new era.This paper will focus on the architectural layout,road planning,activity site,architectural function,streamline and architectural space of the commercialcomplex building to elaborate the design particularity.Due to the special reasonssuch as the diversity of service population and demand of the commercial complex,the site design of the commercial complex project is different from someconventional projects,with higher requirements for multi-function and highefficiency,and more stringent requirements for detail design.Therefore,comprehensive consideration,reasonable planning and comprehensive designshould be carried out from the actual needs of people.The architectural layout needs to consider the shape of the buildings aroundthe East Jiefang Road in Hangzhou:Hangzhou Grand Theatre,Hangzhouintercontinental hotel.Make innovation under the condition of meeting the urbantexture.The site design needs to consider the different needs of people of differentages and occupations,allocate functional areas reasonably,and allocate blocks ofentertainment,diet,shopping,office and hotel reasonably.Jiefang East Road