摘要SHANDONGUNIVERSITY OF TECHNOLOGY毕业论文H公司企业文化建设及优化研究摘要摘要20世纪70-80年代开始了与企业文化建设相关的研究。在新发展环境下，文化对于企业国际竞争优势的获取以及持续稳定发展而言有着越来越重要的作用，许多企业在发展过程中逐渐将文化建设工作是为企业发展重点，积极吸收借鉴国内外企业与文化建设相关的经验，取得了显著的文化建设效果。从公司开始建立时，与企业日常管理运营相关的公司文化便随之诞生。随着时间的演变，公司文化随着企业的发展而逐渐积累，并在企业员工之间进行传承与创新，最终成为企业发展的核心文化。企业文化能够对企业在市场中的核心竞争力水平产生重要影响，因为企业在本专业方面的专业以及未来的发展程度都能够通过企业文化表现出来。本文在分析企业文化建设工作过程中，以H公司的文化建设工作作为研究案例，从物质、行为、制度与精神等不同角度对该公司的文化建设工作进行了分析，并指出该公司存在的问题，例如在文化建设工作方面存在宣传力度不足、相关工作不到位并且流于形式、缺乏相关的完善配套措施等。并在结合相关理论经验与该公司文化建设实际情况的基础上，提出了改善该企业文化建设工作的对策建议，例如优化相关制度建设、增大宣传力度以及加强对企业员工的人文关怀等。关键词：文化建设，企业文化，发展对策AbstractAbstractFrom 1970 to 1980,the research of corporate culture construction began.Cultureplays an increasingly important role in international competition and development.Many enterprises have gradually formed culture in the process of development,andhave made remarkable achievements in cultural construction.Since the establishmentof foreign companies,the daily management of enterprises and related corporateculture,in the Enlightenment of the development of the times,corporate culture withthe development of enterprises and the transfer and innovation between employeesand gradually develop.As an important part of organizational culture,automobileenterprise culture has an important impact on the core competitiveness of the marketdue to its specialization and development level.This paper analyzes the formation ofenterprise culture from four aspects of material culture,behavior culture,systemculture and spiritual culture,points out the problems existing in the construction ofenterprise culture,and puts forward the Countermeasures for the construction ofenterprise culture on the basis of summarizing the relevant theories.This paperintroduces the experience and reality of enterprise culture construction,and putsforward some suggestions for improvement of enterprise culture construction,such asoptimizing system connection,improving public relations,caring for employees,etc.Keywords:corporate culture,Cultural construction,Development strategy