湖南工商大学北津学院本科毕业设计诚信声明本人郑重声明：所呈交的本科毕业设计是本人在指导老师的指导下，独立进行研究工作所取得的成果，成果不存在知识产权争议，除文中已经注明引用的内容外，本设计不含任何其他个人或集体己经发表或撰写过的作品成果。对本设计做出重要贡献的个人和集体均已在文中以明确方式标明。本人完全意识到本声明的法律结果由本人承担。作者签名：日期：年月日内容摘要伴随着时代的进步，科学技术发生翻天覆地的变化，如今智能手机已经深入各个家庭，空前普及，手机行业的发展从曾经的突飞猛进，到如今市场的饱和，小厂商逐渐在激烈的市场中落败，大厂商之间由于销量趋于平稳，竞争也无比激烈。OPPO手机作为如今幸存的大厂，被本文章列为研究对象，本文以湖南地区的市场情况为参照，对OPPO手机从宏观与微观两个视角入手，分析OPP0手机的当下问题，从受众、内容和流程等多个方面明确OPPO手机在当地的推广问题，全方位系统性的研究分析，提供不足之处的解决方案供其参考，以帮助企业完善自身营销策略。关键词ABSTRACTWith the rapid development of science and technology,mobile phones have basicallyachieved universal popularity.After a rapid development,the mobile phone industry hasentered a stage of slow growth and intensified competition.This paper takes oppo mobilephone as the research object,through the understanding of the macro and micro environmentof oppo mobile phone marketing in Hunan,and from the advantages,disadvantages,opportunities and threats,analyzes the current marketing situation of oppo mobile phone inHunan,defines the theme,object,content,method and steps of oppo mobile phone marketingin Hunan market.Finally,the specific implementation scheme of promotion planning iselaborated in detail.I hope this article can provide reference for mobile phone distributionenterprises to choose the most suitable marketing strategy for their own situation.KEYWORDSOppo mobile phone;Market promotion;Implementation plan