摘要改革开放以来，我国经济呈现高速发展之势，国民需求也在不断提高，我国当前的主要矛盾逐步转变为人民不断上升对美好生活憧憬和向往的需求和发展缺乏均衡性之间的矛盾。从上世纪90年代末期以来，我国地产行业进入全面改革阶段，随之而来的是我国综合国力迅猛发展，房地产行业也得到了长足发展，但长足发展掩盖了房地产行业许多不平衡不充分的问题，尤其是房地产企业的财务风险问题。筹资越发困难、销售不顺利导致资金回笼困难以及成本不断提升等因素使得房地产企业经营爆发出了许多问题，因此房地产的财务风险越来越值得关注及分析。论文以W房地公司为研究对象，在国内外相关成果的研究的基础之上，充分结合企业实际及行业特点，首先介绍论文研究背景、研究现状和研究方法，其次列示W房地公司相关财务数据，并以此作为后续分析财务风险的基础，然后从筹资、投资、营运资金及宏观因素四个方面充分分析W房地企业财务风险的实际情况，并引入层次分析法针对W房地公司财务风险创建指标体系，运用模糊综合评价法对W房地公司开展财务风险评价，得出财务风险综合评级得分，最后针对财务风险评价结果，提出控制措施，并进行总结。通过对企业实际及行业环境的研究，有助于企业健全财务风险控制体系，强化财务风险控制管理，从而对企业自身发展起到积极作用，并围绕我国地产行业目前还没有引入ERP系统的企业提供科学可行的参考依据。关键词：房地产公司，财务风险，风险控制，层次分析法，模糊综合评价法IAbstractOver the past four decades of refom and opening up,China's economy has developed rapidly.The principal contradiction facing Chinese society has evolved from that between the people'sever-growing material and cultural needs and backward social production to that between unbalancedand inadequate development and the people's ever-growing needs for a better life.Since the real estatemarket refom in 1998,with the rapid development of China's comprehensive national strength,the realestate industry has also achieved rapid development,but the rapid development of the real estateindustry covered up many unbalanced and inadequate problems,especially the financial risks of realestate enterprises.Many problems have occumred in the operation of real estate enterprises due to theincreasing difficulties in financing,the difficulties in withdrawing funds due to poor sales and the risingcosts.Therefore,the financial risks ofreal estate are more and more worthy ofattention and analysis.This paper takes W Real Estate Company as the research object.On the basis of relevant researchresults at home and abroad,it fully combines the actual situation of the enterprise and the characteristicsof the industry.Firstly,it introduces the research background,research status and research methods,andthen lists the relevant financial data of W Real Estate Company as the basis for the subsequent analysisof financial risks.Then from financing,investment,working capital,and the macro factors four aspectsfully analysis of the status quo of real estate company's financial risk W,then using the analytichierarchy process to W real estate company create index system of financial risk,using the fiuzzycomprehensive evaluation method to W real estate company in financial risk assessment,it isconcluded that financial risk comprehensive rating score,the evaluation result is against financial risk,Propose control measures and summarize.Through the study of the actual enterprise and industry environment,it is helpful for enterprises toimprove the financial risk control system,strengthen the financial risk control management,so as toplay a positive role in the development of enterprises,and the real estate industry has not yet built ERPlarge and medium-sized enterprises to provide reference.Key words:Real estate company,Financial risk,Risk control,Analytic hierarchy process,Fuzzycomprehensive evaluation method目录摘要.Abstract................1.1研究背景与研究意义...1.1.1研究背景....1.1.2研究意义..1.2国内外研究现状及评述...31.2.1国外研究现状...31.2.2国内研究现状..1.2.3文献评述...71.3研究内容与研究方法...1.3.2研究方法....1.4论文创新之处.....第2章财务风险相关理论概述...102.1财务风险的概念与分类....2.1.1财务风险的概念.....102.1.2财务风险的分类...2.2财务风险评价的概念和方法122.2.1财务风险评价的概念..2.2.2财务风险评价的方法..·2.3财务风险控制的概念和方法..2.3.1财务风险控制的概念...2.3.2财务风险控制的方法...第3章W房地产公司概况及财务风险识别...16