摘要020(online to off1ine),是电子商务的一种模式，即线上到线下，它把互联网与实体店联合起来，使消费者线上交易，线下消费体验。这些年来，020电子商务模式的发展也越来越快，显示出强大的生命力和商业价值。020模式的出现，给消费者带来不少的便利，打破了以往的传统消费观，也给商家带来了前所未有的商机。渐渐地，020已发展成为我国电子商务的支柱之一。但在发展过程中，也出现了不少问题。因此，我们应该不断完善这种模式的建设，推动电子商务的新兴发展。结合以上，本文旨在探索020的发展前景，分析020电子商务模式的发展现状以及发展存在的问题，并对于目前的发展瓶颈提出相应的对策。关键词：020模式：发展瓶颈：对策ABSTRACT020 (online to offline)is a mode of e-commerce,that is,online to offline,itcombines the Internet with physical stores to enable consumers to trade online andoffline consumption experience.Over the years,the development of the 020e-commerce model has become faster and faster,showing strong vitality andcommercial value.The emergence of the 020 model has brought a lot of convenience to consumers,breaking the traditional view of consumption in the past and also bringingunprecedented business opportunities to businesses.Gradually,020 has developedinto one of the pillars of e-commerce in China.But in the course of development,many problems have also arisen.Therefore,we should constantly improve theconstruction of this model to promote the emerging development of e-commerce.Combining the above,this article aims to explore the development prospects of020,analyze the development status and existing problems of the 020 e-commercemodel,and propose corresponding countermeasures to the current developmentbottlenecksKey words:020 model:Development bottleneck:Countermeasure目录(一)选题背景及意义.·(二)文献综述2三、020电子商务模式的发展存在的问题..·55(二)诚信问题严重...5(三)企业内部体制不健全6(四)服务链过长责任不明确..6(五)定位不清晰缺乏良好的商业环境.·7四、020电子商务模式的发展对策...7(一)提高消费者的个性化体验..(三)加强高端电子商务人才的培养9(四)完善服务，提升企业竞争力..9(五)细分市场，精确定位...101011致12