海南自贸区背景下跨境电商物流发展的路径研究黄锴XXX学院XXX专业XXX年级指导教师：XXX摘要摘要：运用物流管理中所学的SW0T分析法对海南跨境电商的现状、发展、进行了归纳和研究，通过分析海南跨境电商发展物流业的优势、劣势、机遇与威胁，基于SWOT分析法上，运用AHP方法对海南跨境电商物流发展的战略进行选择。针对海南跨境电商目前存在的问题，提出发展的对策。研究表明，随着国家“一带一路”经济发展战略持续向前推进，为加快实现跨区域之间的经济贸易往来实现经济繁荣、共同协调发展的社会格局，进一步加强了对物流跨境电商的发展建设力度，海南海南跨境电商要抓好国家建设自由贸易区的契机，利用自身的优势，整合跨境电商资源，加强信息化建设，积极引进高素质人才，全面提升跨境电商物流的竞争力，为海南自由贸易区建设的跨境电商物流发展提供参考。研究结论对海南跨境电商物流业发展，有政府决策具有一定参考价值。关键词：跨境电商物流：SWOT分析：海南跨境电商Research on the strategic development of haikou port logistics underthe background of hainan free trade zoneHuang kaiXXX XXX Grade XXX Instructor:XXXABSTRACTABSTRACT:By using the SWOT analysis method learned in logistics management,this paper sums up and studies the current situation,development,opportunities andthreats of Haikou Port.Based on the SWOT analysis method,AHP method is used toselect the strategy of Haikou Port logistics development.In view of the existingproblems of Haikou Port,this paper puts forward the development countermeasures.The research shows that one of the "one belt,one road"economic developmentstrategy continues to move forward.In order to accelerate the realization of theeconomic pattern of economic and trade development across the region,the economicstructure and the coordinated development of Hainan will be strengthened.Thedevelopment and construction of logistics ports will be further strengthened.Haikouport should take the opportunity to build a free trade area and integrate its port with itsown advantages.Resources,strengthen information construction,actively introducehigh-quality talents,comprehensively enhance the competitiveness of port logistics,and provide reference for the development of port logistics in the construction ofHainan free trade zone.The conclusion of the study has certain reference value for thedevelopment of Haikou Port Logistics Industry and government decision-making.Keywords:Port Logistics,Hainan Free Trade Zone,SWOT Analysis,Haikou Port目录摘要…ABSTRACT........第1章绪论…1.1研究背景与意义…11.1.1选题背景…11.1.2研究意义1.2国内外研究现状.…1.2.1国外研究现状…1.2.2国内相关研究21.3研究内容…1.4研究方法.…3第2章基本理论概述2.1跨境电商物流相关概论.…2.1.1跨境电商物流的概念…2.1.2跨境电商物流的功能…2.2自贸区相关概论…2.2.1自贸区的概述…52.2.2自贸区的特征和职能.…52.2.3我国自由贸易区的发展情况…6第3章海南跨境电商物流发展现状…3.1跨境电商物流发展现状…63.2“四方五港”格局基本形成，产业规模逐步扩大…3.3以“临港工业区”产业集聚为支撑，跨境电商物流区域性分散.8第4章海南跨境电商物流业的SW0T分析…94.1海南跨境电商物流业的优势…94.1.1地理位置优越…94.13建设跨境电商成本占据绝对优势9