摘要深圳作为一个国际化大都市，不仅有着十分适宜跨境电子商务发展的环境，也培育了一批优秀的电商企业。受跨境电子商务发展态势良好的影响，深圳市的跨境电子商务也分了一杯羹。跨境电子商务作为一种国际商业活动，无论是发展方式还是相关政策上都备受国家的关注和支持。但是在这些有利现象的背后，我们也应该看到深圳跨境电子商务发展中存在的问题，从商品质量、品牌问题、支付手段等方面进行分析研究是有着现实意义的。本文集中阐述了跨境电子商务相关概念及内涵，就深圳跨境电子商务发展中存在的问题和与政策、地理有关的有利条件做了相应的分析探讨，通过对相关因素的分析，讨论了深圳市政府对于当地跨境电子商务发展的政策，对深圳跨境电子商务发展过程中存在的问题进行了分析，并看好其跨境电子商务发展的前景。全文分为五个部分：首先是阐述了深圳跨境电子商务的历史阶段：其次是从深圳跨境电子商务中的商品质量问题、专业人才缺口大、缺乏品牌力量、产品同质化等问题进行了分析，从而得出一些相应的发展对策；最后对深圳跨境电子商务的发展做了总结和展望。关键词：跨境电子商务跨境电子商务平台网购AbstractAs a international metropolis,Shenzhen not only have a favorable environmentfor the development of cross-border e-commerce,but bring up a group of outstandinge-commerce enterprises.Recently,cross-border e-commerce has been developingrapidly,including Shenzhen.As a new trade model,both development way andrelated policies have received the attention and support of the government.But in thebackground of these advantageous,we should know that there are many problemsexisting in the development of cross-border e-commerce in Shenzhen.There are manyproblems worth studying,which from the aspects of commodity quality,brand,meansof payment and so on.This paper explaining the meaning of cross-border e-commerce,based on thedevelopment of cross-border e-commerce in Shenzhen,the favorable conditions areanalyzed,analyzing its historical development stage and development status anddiscussing the policy of shenzhen government on cross-border e-commerce.Analyzedthe shenzhen cross-border electricity problems existing in the development process,and bullish on the cross-border electricity the prospects for development.This paper is divided into five parts:Chapte one is discussing the meaning ofcross-border e-commerce and historical development stage.Chapter two is analyzingthe problem of commodities quality,lack of professional talents,brand appeal andproduct homogeneity.Thus,obtaining some corresponding countermeasure.At last,summarizing the development prospects.Key words:Cross-border e-commerce E-commerce platformOnlineshopping目录(一)选题背景及意义4(二)文献综述二、深圳跨境电子商务发展的现状5(一)跨境电子商务的概念5(二)深圳跨境电子商务发展的过去(三)深圳跨境电子商务发展的现状…三、深圳跨境电子商务发展存在的问题.....8(一)部分假冒伪劣跨境电子商务产品泛滥8(二)中小企业为主，品牌号召力不足9(三)企业付汇难，结汇难9(四)产品同质化，难以满足个性化需求(五)专业人才缺口问题异常严峻.10(二)建立优质电商平台以及培养跨境电子商务龙头企业…11(三)建立健全支付结算体系.…(四)分析用户需求提升核心竞争力.13(五)加快跨境电子商务专业人才培养13五、总结…14参考文献.14163