几种典型的跨境电商平台运作模式比较研究内容摘要在世界经济走向全球化的过程中，中国的跨境电商企业受到了海外跨境电商市场的强烈竞争冲击。在如今经济全球化的发展情况，出口企业想要在海外市场有所竞争空间，必须选择合适的运营管理模式，增加对客户的市场忠诚度，提高其竞争力。因此对于跨境电商出口企业在海外出口的运营管理模式的深入研究对跨境电商企业出口决策的正确制定和发展具有重要的现实意义。本文共分为三个主要部分：第一部分阐述研究背景和国内外发展状况：第二部分重点分析了跨境电商平台，以Alibaba.com和Amazon Business,为例，出口企业在海外出口的运营管理模式发展中存在的优势和问题：第三部分重点提出跨境电商企业出口运营管理模式的整体优化和发展策略，以期能够为跨境电商的深化产业发展和促进出口电商企业运营管理模式的优化和发展提供一些新的法径思路和意见。关键词：跨境电商；模式：比较Comparative study of several typical cross-bordere-commerce platformsAbstractIn the process of globalization of the world economy,local cross-border e-commerceenterprises have also been hit by strong competition in the overseas cross-border e-commercemarket.In this situation of globalization,if export enterprises want to have a place in overseasmarkets,they must choose the appropriate operation management mode,increase market loyaltyto customers and improve their competitiveness.Therefore,the in-depth study on the operationand management mode of cross-border e-commerce export enterprises in overseas export hasimportant practical significance for the correct formulation and development of export decisionsof cross-border e-commerce enterprises.This paper is divided into three main parts:the first partexpounds the basic mode of operation and management of cross-border e-commerce enterprises'export;The second part focuses on the advantages and problems of cross-border e-commerceexport enterprises in the development of overseas export operation and management mode;thethird part focuses on the overall optimization and development strategy of the export operationmanagement mode of cross-border e-commerce enterprises in China,in order to provide somenew ideas and suggestions for deepening the industrial development of cross-border e-commerceenterprises in China and promoting the optimization and development of the operation andmanagement mode of export e-commerce enterprises in China.Key words:cross-border e-commerce;model;comparison目录II第一章绪论…1(二)国内外发展状况1.国外发展状况....2。国内发展状况…2第二章跨境电商平台的对比一以阿里巴巴和亚马逊为例..·.·31.阿里巴巴国际站中实现了线上化的B2B贸易闭环..·42.阿里巴巴通过一达通搭建贸易流通的综合性服务体系..4(二)B2B出口平台Alibaba.com转型期的挑战.........41.阿里巴巴国际站买卖家会员体系需要进一步升级完善.，42.互联网安全问题威胁着跨境电子商务B2B平台的发展.，5(三)B2B电商平台Amazon Business优势分析...·.·..51.Amazon Business提高了B2B中间环节被取代的可能性52.Amazon Business以B2C在线交易模式实现了交易闭环5(四)B2B电商平台Amazon Business面临的挑战......562.Amazon Business的产品范围选择性小，拓展空间有限6(五)Alibaba.com与Amazon Business模式相同点...6(六)Alibaba.com与Amazon Business模式的不同点...66662.物流定位追踪尚未成熟(二)第三方支付体系不完善…777(三)高素质的跨境电商人才缺失…·7