New Media Marketing Strategies ofMcDonald's学院：外国语学院专业：商务英语姓名：朱杰学号：161005103960指导老师：李琦职称：副教授中国·珠海北京理工大学珠海学院2020届本科生毕业论文毕业论文诚信承诺书本人郑重承诺：我所呈交的毕业论文New Media MarketingStrategies of McDonald3是在指导教师的指导下，独立开展研究或调查所取得的成果，文中引用他人的观点和材料，均在文后按顺序列出其参考文献，文中所使用的数据真实可靠。承诺人签名：日期：年月日北京理工大学珠海学院2020届本科生毕业论文New Media Marketing Strategies of McDonald'sAbstractThanks to the development of media technology and the changing needs of socialinformation,more and more companies have felt the expanding influence anddevelopment trend of new media,realizing the superiority of new media marketingcompared with traditional marketing models,so they are increasingly using newmedia marketing to achieve better brand marketing effect.Under such circumstances,McDonald's has followed the trend of the times and used new media for diversifiedmarketing.This paper,choosing McDonald's new media marketing as the case to study,analyzes the new media marketing strategy of the catering industry,summarizes theadvantages of its new media marketing and the opportunities as well as challenges forits future development,and finally draws a conclusion that in today's era whereopportunities and challenges coexist,the catering industry needs to use new mediameans for marketing in order to achieve marketing diversification and furtherdevelopment.Keywords:McDonald's,new media,marketing strategy