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廉国珍论文y

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廉国珍论文y
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Content华业设计(论文)Chinese Abstract..............2Abstract.....中美非语言沟通文化特点比较一以商务谈判为例1.Introduction .........42.Literature Review...2.1 Studies on Nonverbal Communication Abroad...42.2 Studies on Nonverbal Communication in China...3.Theoretical Framework...............廉国珍3.1 Power Distance Index.........3.2 Uncertainty Avoidance Index.3.3 Individualism/Collectivism..学号4.Data Analysis and Influences...........8B20160222234.1 Business Negotiation Styles.......84.2 Business Negotiation Strategies...9专业(班级)4.3 Business Negotiation Result......1116英语2班5.Conclusions of Non-verbal Communication........12References.….14语言与文化学院指导教师齐心职称1讲师完成日期中美非语言沟通文化特点比较一以商务谈判为例摘要在经济全球化的背景下,国际商务往来日益频繁。国际商务谈判作为国际商务活动的重要组成部分得到了广泛关注。商务谈判的实质是跨文化的交流和沟通,只有深刻认识文化差异对商务谈判的影响,才能找到谈判双方矛盾的根源所在。而在商务谈判中,人们往往忽视非语言文化的重要性。因此为了促进谈判取得成功,非语言文化的差异也应该得到重视。本文采用规范研究和案例研究相结合的方法,就非语言文化差异对中美商务谈判的影响进行系统的研究。研究内容分为五章:第一章为引言,包括研究背景和意义,研究思路和研究方法等:第二章为非语言文化差异国内外学者论述:第三章为文化差异在商务谈判中的理论阐释:第四章是用理论分析具体的案例:第五章总结非语言文化特点,提出在中美国际商务谈判中应对文化差异的对策。关键词:文化差异:中美国际谈判:非语言文化Comparative Analysis of Cultural Differencesamong Non-verbal Communication betweenChina and America--Exemplified by the Business NegotiationAbstractUnder the background of economic globalization,the communication between countries ismore and more frequent.As an important part of international business activity,negotiation hasattracted wide attention.The essence of business negotiation is cross-cultural communication.Onlywhen the two sides knowing the influence of cultural differences on business negotiation can theroot of the contradiction could be found.The culture is separated into verbal and non-verbalcommunication.Negotiators frequently ignore the importance of non-verbal communication.Tostimulate the success of negotiation,the non-verbal cultural difference should also be highlighted.In this thesis,the effect of nonverbal cultural differences on business negotiation betweenChina and US is systematically studied by combining theory research with case study.The content isdivided into five chapters:the first chapter is the introduction,including the research backgroundand significance,research ideas and research methods.The second chapter is the discussion ofcultural differences by scholars in China and abroad.The third chapter is the theory of culturaldifference in business negotiation.The fourth chapter is the theoretical analysis of specific samplesThe fifth chapter summarizes the nonverbal culture and puts forward the countermeasures to tacklethe cultural differences in China and America international business negotiations.Key words:international business negotiations;non-verbal communication;cultural differences3
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