白马服装批发市场发展战略对策与研究摘要深圳市具有独特的历史文化，有着海量的服装制作企业和配套企业，规模庞大，白马服装批发市场位于深圳市罗湖区东门步行街，是深圳市著名的服装集散地。由于白马服装批发市场历史悠久，加上东门步行街独特的地域文化，上万家的服装制作企业和配套企业在此聚集，形成了规模庞大的服装批发市场集散地。然而，随着以杭州、广州为代表的城市纷纷发展服装产业，各类特色鲜明的服装批发市场的涌现给白马服装批发市场造成了一定冲击。主要依靠传统集贸市场方式进行销售的白马服装批发市场，渐渐出现了一系列问题，如服装市场出现的新的销售形态带来的冲击、新白马服装批发市场周边配套设施不够完善等。因此，白马服装批发市场急需整合新的发展战略，高效解决上述问题，为市场集聚人气，实现可持续繁荣。本文通过总结服装产业批发市场的现状及特点，结合白马服装批发市场自身优劣势、所处环境特征、发展历程进行分析，对白马服装批发市场发展战略进行探讨研究，根据市场的现有问题制定出科学有效的发展战略。关键词：服装批发市场：发展战略；市场竞争AbstractShenzhen has a unique history and culture,has a mass of clothing productionenterprises and supporting enterprises large-scale,Baima clothing wholesale marketis located in Luohu District,Shenzhen Dongmen Walking Street the famous clothingdistribution center in Shenzhen.Since Baima clothing wholesale long history,coupled with the East Gate Walking Street unique local culture,tens of thousands ofgarment production enterprises and supporting enterprises in this gathering,forminga large-scale wholesale clothing distribution center.However,as in Hangzhou andGuangzhou as the representative of the cities have developed garment industry theemergence of various types of distinctive clothing wholesale market to Baimaclothing wholesale market caused some impact.Mainly rely on the traditional way ofselling bazaars Baima clothing wholesale market,gradually appeared in a series ofproblems new sales forms such as clothing market of the impact of the new Baimaclothing wholesale market surrounding facilities far from being perfect.Therefore,an urgent need to integrate new Baima clothing wholesale market developmentstrategy and efficient to solve the problem gather market sentiment,to achievesustainable prosperity.This paper summarizes the current situation and the wholesale clothing industrycharacteristics,combined with its own advantages and disadvantages Baima clothingwholesale market characterized by their environment,to analyze the developmentprocess of Baima clothing wholesale market development strategy to exploreresearch formulate questions based on the existing market scientific and effectivedevelopment strategies.Keywords clothing wholesale market development strategies market competition目录(一)白马服装批发市场的创新与快速发展(二)面临的问题分析…第二章服装批发市场发展概述(一)专业批发市场的形成机理…21专业批发市场是的制度创新.22专业批发市场的三方规制结构23专业批发市场的制度安排..3(二)专业批发市场的所有权结构3(三)专业批发市场的管理及运行机制31企业化经营管理模式…32市场管理委员会模式…43专业批发市场的运行机制…第三章服装批发市场外部环境研究.(二)经济环境分析5（三)社会环境分析…5(四)行业环境分析…6第四章白马服装批发市场发展战略研究(一)经营模式创新战略.…71提升服装批发市场工作人员的素质..82注重品牌文化的定位3以消费者的实际需求为品牌发展目标.8(三)服务战略.9】进一步完善批发市场的配套设施92建立起完善的中介服务体系.…3对业户进行创业辅导和经营管理培训.1引进先进的物流管理理念..102运用高端的物流管理技术…103建设网上服装城10