目录关键词…Abstract.…Keywords引言1研究背景2国外研究现状…3国内研究现状…34研究目的…4.1给危机公关理论提供建议.…54.2对媒体的监督和管理进行初步的探讨54.3对媒体的社会责任进行粗浅的分类.…55研究方法.6相关理论概述.56.1突发性公共事件中媒体社会责任概述.56.1.1对社会民众知情权的责任.…66.1.2在政府监督和舆论引导中的责任.…66.1.3在动员社会成员配合政府决策中的责任.6.1.4在构建社会健康心态中的责任.76.2公共突发事件概述.76.3公共危机管理理论概述..76.4公共突发事件与媒体之间的联系.…7近些年公共突发事件的案例分析与研究…8案例1.五年后才公布真相的“彭宇案”8案例2：日本核泄露事故引起的碘盐抢购.9案例3：红十字会棉被事件.108公共突发事件中媒体责任绩效评估的必要性.......................................................8.1媒体绩效评估的主体不相统一.118.2危机管理与突发公共事件中媒体社会责任绩效评估的关系129如何构建有效的评估机制.9.1突发性公共事件中媒体社会责任的评估机制基本框架9.1.1评估内容.9.1.2评估主体.129.1.3价值导向.…结语.…参考文献致谢.公共突发事件中媒体社会责任的绩效评估和分析摘要在全球一体化进程加速的时代中，不管是国内还是国外的利益和矛盾冲突日益加剧，各种危机事件频发。我国经过改革开放的转变，此时正是“社会转型”和“经济转型”的特殊时期，同样也是危机的高发期。如何顺利的解决公共突发事件成为了一个必须要解决的难题，在公共突发事件中，媒体扮演了一个重要的角色，事件的传播离不开媒体的渠道。特别是媒体进入了新媒体时代，这就给媒体带来的新的责任与使命，在目前公共突发事件时媒体的报道中往往出现各种各样的问题，例如：过分追求商业价值报道了一些偏离事实的信息：由于对自身的认识不够导致报道后对舆论的引导和管理不到位引发了强烈的社会舆论：与有关部门配合不到位，报道内容不够客观真实等。面对这些问题，媒体如何解决，如何承担起自身的社会责任是不容忽视的。本文从如何使媒体更好的承担起自身的社会责任入手，进行了相关的分析和研究，以期能够为媒体在公共突发事件中如何承担自身的社会责任提供粗浅的建议。关键词：公共突发事件，媒体，社会责任The media's social responsibility of public emergencies ofperformance evaluation and analysisAbstractIn the era of globalization,the interests of both here and abroad and increasingcontradictions conflict,various crisis happened frequently.After reform and opening up inChina,this is the "social transformation"and "special period of economic transition",theseason is also a crisis.How to smoothly solve public emergencies has become a must to solvethe problem,in public emergencies,the media plays an important role,the spread of eventscannot be separated from the media channels.Especially the media into the new media era,this creates new responsibility and mission to the media,in the current media reports of publicemergencies are often appear all sorts of problems,such as:excessive pursuit of commercialvalue reported some deviate from the fact that information;Owing to lack of understanding oftheir own after reports led to the inadequate public opinion guidance and management led to astrong public opinion;Cooperate with related departments does not reach the designatedposition,the contents are not objective enough real,etc.In the face of these problems,themedia how to solve,how to undertake the social responsibility for their own is not allow toignore.This article from how to make media better assume their social responsibility,thispaper has carried on the related analysis and research,in order to be able to media in publicemergencies how shallow recommendations assume their social responsibility.Keywords:Public emergencies,the media,the social responsibility.