编号吉林动画学院JILIN ANIMATION INSTITUTE本科毕业论文黄帝故里拜祖大典文化传播策略研究-基于拉斯韦尔的5W模式学文化产业管理学院专文化产业管理年级、班级：2012级1班学生学号及姓名：18120034李璐指导教师及职称：王胜男讲师2016年6月3日摘要从文化经济学的角度来看，文化资源的充分开发与利用对社会的发展有着巨大的作用，河南省虽然拥有得天独厚的优越条件，但是由于各方面原因，文化产业并没有实现真正的蓬勃发展，文化作为一种“软实力”并没有最大限度发挥其应有的效用。而行之有效的文化传播方式和途径能够激活河南省文化的巨大潜能，从而提升河南省文化在国内外的影响力，为其社会进步和经济发展提供精神的强大支持。黄帝故里拜祖大典作为河南省极具代表性的传统文化资源，逐渐成为了当地的一张文化名片。本文就试图以黄帝故里拜祖大典为着力点，通过拉斯韦尔5W模式分析其文化传播策略，力求为河南的黄帝文化传播做出有益尝试。关键词：黄帝故里拜祖大典；文化传播；炎黄文化；拉斯韦尔5W模式ABSTRACTFrom the view of the cultural economics,the full development andutilization of cultural resources on the development of the society and plays animportant role,although Henan province has richly endowed by nature superiorconditions,but due to various reasons,the cultural industry has not achieved therapid development of the real culture,play its due role as a"soft power"and nomaximum.The huge potential and effective way of culture communication andthe way to activate the Henan culture.Huang Di's hometown shrine worship asthe focal point,the study of the cultural communication strategy,can expandHenan's cultural influence at home and abroad,to provide a powerful spiritualsupport for economic and social development.This paper attempts to probe intocultural communication the strategy of Huang Di's hometown shrine worshipattempt for Huang Di culture.Keywords:Huang Di hometown shrine worship;Culture Communication;Huang Di culture;Communication strategy