本科论文摘要近年来，随着网络的迅猛发展以及人们网络言论的自由性，负面网络舆情出现次数也越来越多，给政府的管理带来了极大的挑战，特别是当政府面对由突发事件产生的网络舆情时，往往出现不知道该如何下手的局面。本文以重庆公交坠江事件为例进行了具体研究分析，通过分析发现了地方政府应对中存在的主要问题，包括以下几个方面：政府网络舆情应对理念过于陈旧，在面对舆情的爆发式传播时，不能及时把控舆情演变的方向，缺乏完整的网络舆情引导机制，在处理舆情问题的能力上表现欠缺，和媒体的沟通交流不足等。政府要做出改变，加强对舆情的应对能力，就必须从自身存在问题入手，打破传统的旧思维、树立正确的应对观念，完善舆情应对机制，提高引导能力以及加强与媒体之间的联系与合作。希望能为提高地方政府应对突发事件负面网络舆情的能力提供一些借鉴。关键字：突发事件，负面网络舆情，地方政府本科论文AbstractIn recent years,with the rapid development of the Internet and the freedom of people'sonline speech,negative online public opinion has appeared more and more,which has broughtgreat challenges to the government's management,especially when the government faces theonline public opinion generated by emergencies,it often appears that it does not know how tostart.This paper takes Chongqing public transport falling into the river as an example toconduct a specific study and analysis.Through the analysis,it finds out the main problemsexisting in the response of local governments,including the following aspects:thegovernment's network public opinion Response concept is too old,when facing the explosivespread of public opinion,it can't control the direction of the evolution of public opinion intime,lack of a complete network public opinion guidance mechanism,and deal with publicopinion questions The ability of the questions is not enough,and the communication with themedia is not enough.If the government wants to make changes and strengthen its responseability to public opinion,it must start with its own problems,break the traditional old thinking,establish correct response concept,improve the response mechanism of public opinion,improve the guidance ability and strengthen the contact and cooperation with the media.Hopeto provide some reference for improving the ability of local government to deal with thenegative network public opinion.Key words:Emergency,Negative Internet public opinion,Local government本科论文目录1国内外研究现状1.1国外文献综述.…21.1.1公共危机传播研究.1.1.2网络舆情引导研究..21.2.1舆情特征研究....1.2.2舆情演变机制研究..21.2.3舆情引导问题研究.1.2.4舆情应急管理研究342.1突发事件42.2负面网络舆情.…3以重庆公交坠江事件为例分析舆情的产生和演变63.1事故经过…63.2舆情演变过程.·63.2.1舆情萌芽期63.2.2舆情爆发期3.2.4舆情缓解及平息期.…84就重庆公交坠江事件来看地方政府应对中存在的问题.....·104.1地方政府舆情应对理念陈旧…104.2地方政府舆情应对机制不完善....104.3地方政府舆情引导能力不足.…114.4缺乏与媒体全方位合作.·115地方政府应对突发事件负面网络舆情的应对措施.125.1转变舆情应对理念，树立正确的舆情应对观125.2完善突发事件网络舆情应对机制.....125.2.1优化政府信息公开机制...125.2.2完善舆情预警机制.....125.2.3完善责任追究机制.…135.3提升突发事件网络舆情政府引导能力……14