本科论文目录摘要Abstract.…引言1中国建设银行辽阳分行简介及发展现状…21.1中国建设银行辽阳分行简介.21.2中国建设银行辽阳分行对私业务发展现状分析.1.3中国建设银行辽阳分行对私业务发展环境分析…42中国建设银行辽阳分行对私业务存在问题分析2.1对私业务产品内容与消费者需求不符.62.2市场推广力度不够62.3对私业务营销渠道单一.72.4对私业务服务质量不高2.5对私业务产品价格缺乏市场竞争力….83促进中国建设银行辽阳分行对私业务发展的对策93.1明确客户群体，丰富产品内容3.2积极落实市场推广工作...3.3拓宽对私业务市场营销渠道103.4提高对私业务客户服务质量113.5加大对私业务市场优惠力度12结参考文献15致谢…17本科论文摘要随着我国居民人均可支配收入的提高，资金管理意识提升，对银行业务的需求数量也不断增加，为了适应消费者消费需求，各大银行相继进行对私业务的开发，实现为银行增收，提高营业总额的目的，同时，也加剧了银行业之间的竞争，在银行业对私业务飞速发展的同时，也逐渐暴露出一些问题，如对私业务人员服务质量差，专业度低、市场推广手段的落实未能取得预期效果、对私业务营销渠道单一、对私业务人才匮乏等，影响银行自身品牌形象的建立，阻碍银行发展。为此，本文以中国建设银行辽阳分行对私业务为例，利用文献分析法、数据分析法、实地调查法等研究方式，对中国建设银行辽阳分行对私业务发展现状展开调查，分析并总结中国建设银行辽阳分行对私业务发展存在的问题，针对问题查阅相关文献，并提出能够有效提高中国建设银行辽阳分行对私业务发展水平的相应对策。通过对中国建设银行辽阳分行对私业务发展市场推广问题展开研究，可以以小见大，分析银行业对私业务市场推广现状，对促进银行业务发展具有重要现实意义，同时，对未来更加深入研究银行对私业务市场推广内容提供理论依据。关键词：建设银行；对私业务：市场推广本科论文AbstractWith the improvement of the per capita disposable income of Chineseresidents,the improvement of fund management awareness,and the increasingdemand for banking business,in order to meet the consumer demand,the majorbanks have carried out the development of private business one after another,toachieve the purpose of increasing the bank's income and increasing the totalbusiness volume.At the same time,it also intensified the competition between thebanking industry,and the rapid development of private business in the bankingindustry At the same time,some problems are gradually exposed,such as poorservice quality for private business personnel,low degree of specialization,failure to achieve the expected effect in the implementation of marketing means,single marketing channel for private business,lack of talents for private business,etc.,which affect the establishment of the bank's own brand image and hinder thedevelopment of the bank.Therefore,this paper takes the private business of China Construction BankLiaoyang Branch as an example,uses literature analysis,data analysis,fieldinvestigation and other research methods to investigate the current situation of thedevelopment of private business of China Construction Bank Liaoyang Branch,analyzes and summarizes the problems existing in the development of privatebusiness of China Construction Bank Liaoyang Branch,consults relevant literaturefor the problems,and puts forward the following suggestions:Effective measuresto improve the private business development level of China Construction BankLiaoyang Branch.Through the research on the market promotion of privatebusiness development of Liaoyang Branch of China Construction Bank,we can seethe big from the small,and analyze the current situation of private business marketpromotion of banking industry,which is of great practical significance to promotethe development of banking business.At the same time,we can provide theoreticalbasis for further research on the content of private business market promotion ofbanks in the future.Key words:China Construction Bank;private business;market promotion