贵州电子信息职业技术学院毕业设计（论文）题目：新媒体环境下行政管理的挑战、机遇和发展策略系（院）专业：班级：学号：姓名：指导老师：二零年月摘要在这个新的时代，公众的日常生活习惯以及政府和民众之间的相对关系发生天翻地覆的改变，对于基层政府行政管理能力也有了新变化。一方面，公众可以利用自身闲暇时间通过新媒体平台传递自身的观点看法，监督政府的行政执法等各方面行为，但是新媒体的传播速度和传递的信息量不同于传统媒体，社会热点问题可以在极短时间内发酵成为社会的讨论焦点，政府也可以利用新媒体平台与民众及时沟通，一共应对产生的问题，但如若政府的危机公关处理不当容易极易引发社会集体事件。另一方面，新媒体的快速发展也给政府行政管理能力迎来了全新的挑战政府的言行举止正面临前所未有的曝光。基层政府迫于时间和压力，在网络上的海量信息没有整理的情况下与群众直接接触，难免被扣上不近人情，不贴民意的帽子，从而影响公众主观上对政府的印象和态度。关键词：行政管理：政府管理：新媒体AbstractIn this new era,the public's daily living habits and the relative relationshipbetween the government and the people have changed dramatically,and theadministrative ability of the grassroots government has also changed in a new way.Onthe one hand,the public can use their leisure time through the new media platformpass their own views,supervise the government's administrative law enforcement andother aspects,but new media speed and information is different from the traditionalmedia,social hot issues can fermentation in a very short time social discussion,thegovernment can also use the new media platform timely communicate with people,todeal with the problems,but if the government's crisis public relations easily causesocial collective events.On the other hand,the rapid development of new media hasalso brought in a new challenge to the government's administrative capacity.Thegovernment's words and deeds are facing unprecedented exposure.Under time andpressure,the grassroots government has direct contact with the public in the situationwithout sorting the massive information on the Internet,which is inevitably labeled asinhuman and public opinion,thus affecting the public's subjective impression andattitude towards the government.Key words:administrative management;government management;new mediaII