目录摘Abstract.引.......131.1沈阳市平安人寿保险公司的营销渠道...31.2沈阳市平安人寿保险公司的营销人员·41.3沈阳市平安人寿保险公司的营销服务体系.·52沈阳市平安人寿保险公司营销中存在的问题...62.1营销渠道相对单6623服务体系不完善..73沈阳市平安人寿保险公司营销问题的解决策略.····93.1拓展营销渠道...93.2培养专业人员...1011结1314致16沈阳城市学院毕业设计（论文）摘要从改革开放以来，我国经济发展水平不断提高，居民收入和消费能力都得到大幅度提升，保险行业随之得到了很大的发展。沈阳市平安人寿保险公司紧跟时代节奏，发展十分迅速，但保险主体数量增多，保险产品同质化严重，同类保险公司竞争加剧等问题的出现，也让传统的保险行业营销方式不再适应新时代的发展，因此应当与时俱进的调整和完善沈阳市平安人寿保险公司的营销策略。基于以上背景，进行理论分析和数据整理，并结合个人工作经历的基础，本文以沈阳市平安人寿保险公司为研究对象。近些年公司不断发展，同时在营销方面也出现了一些问题，对公司营销问题进行深入研究，找出现行营销中存在的问题，沈阳市平安人寿保险公司出现了营销渠道相对单一、营销人员专业素养参差不齐、服务系统不完善的问题，针对以上问题提出完善和优化营销问题的建议。最后从拓展营销渠道、优化专业人员培养、完善服务体系三个方面提出实施措施，还根据保险公司的发展现状及最新趋势，参考国内国外优秀的同业案例，建立合理的营销模式来最大化符合客户的需求，提升沈阳市平安人寿保险公司的品牌竞争力。关键词：营销策略：市场营销；平安寿险：营销渠道沈阳城市学院毕业设计（论文）AbstractSince the reform and opening up,China's economic developmentlevel has been constantly improved,the income and consumptioncapacity of residents have been greatly improved,and the insuranceindustry has been greatly developed.Ping an life insurance company inshenyang to keep pace,developing very rapidly,but the insurance subjectpopulations,insurance product homogeneity serious,the emergence ofsimilar problems such as insurance companies increased competition,also let the traditional insurance industry marketing mode no longer adaptto the development of the new era,therefore should keep pace with TheTimes of adjusting and perfecting the marketing strategy of ping an lifeinsurance company in shenyang.Based on the above background,theoretical analysis and datacollation are carried out,and based on personal work experience,thispaper takes shenyang ping an life insurance company as the researchobject.Company continuous development in recent years,at the sametime also appeared some problems in marketing,to conduct the thoroughresearch to the company's marketing problems,find out the problems andreasons existing in the current marketing,ping an life insurance companyin shenyang in the marketing channel is relatively single,professionalmarketing personnel is uneven,imperfect service system problems,tosolve above problems puts forward Suggestions to improve and optimizethe marketing problem.Finally from expand marketing channels,optimize professional personnel training,improve the service system ofthree aspects put forward implement measures,but also according to thecurrent situation of the development of insurance company and the latesttrends,reference at home and abroad excellent trade case,and establish areasonable marketing model to maximize meet customer needs,enhancethe brand competitiveness of ping an life insurance company in shenyang.Keywords:Marketing strategy:Marketing:Ping An life insurance;Marketing channels