常州机电职业技术学院毕业设计（论文）姓名：XX学号：31740116院部：车辆工程学院专业：汽车营销与服务题本田汽车国内营销策略分析研究指导教师：熊金凤评阅者：2023年5月2日摘要众所周知，中国的汽车行业的起步较晚，国内的汽车研发技术水平与其他工业强国相比较落后。我国的汽车行业想要实现全球销售领先，产品的设计、产品的安全性能、产品的质量、产品价格等都很重要，销售渠道和营销模式更是重中之重。为促进国内汽车产业健康持续地发展，本文选择广汽本田为研究对象。主要就是针对国内广汽本田企业营销管理模式等进行一些研究，对整个本田公司营销运作模式现状的进行研究分析整理和进行总结，发现国内广汽本田目前在企业销售管理工作方面仍然存在着的诸多不足点和主要问题，然后再针对公司目前工作的这些不足问题提出的相应方面的一些较有实际建设性作用的政策建议，通过本书对国内外广汽本田现有的各种营销管理工作模式现状进行总结研究，试图通过给我国本田相关企业管理及在国内和其他相关汽车企业中的企业发展等带来许多有价值参考性的借鉴意见，以达到促进我国国产品牌的汽车行业的良性发展的目的。关键词：营销模式；销售策略；4P;售后服务AbstractAs we all know,China's automobile industry started relatively late,and thedomestic automobile R&D technology level is relatively backward compared withother industrial powers.If my country's auto industry wants to achieve global salesleadership,product design,product safety performance,product quality,product price,etc.are all important,and sales channels and marketing models are even moreimportant.In order to promote the healthy and sustainable development of thedomestic automobile industry,this paper chooses Guangqi Honda as the researchobject.The main purpose is to conduct some research on the marketing managementmode of the domestic Guangqi Honda enterprise,analyze and summarize the currentsituation of the marketing operation mode of the entire Honda company,and find thatthere are still many deficiencies in the sales management work of the domesticGuangqi Honda company.and the main problems,and then put forward somepractical and constructive policy suggestions for the corresponding aspects of theseproblems in the company's current work.Through this book,it summarizes the currentstatus of various marketing management models of Guangqi Honda at home andabroad.The study tries to achieve the goal of promoting the benign development ofmy country's domestic brand automobile industry by bringing many valuablereference opinions to the management of my country's Honda-related enterprises andthe development of enterprises in China and other related automobile enterprises.Key Words:Marketing model;Sales strategy:4P;After-sales service