广州大学华软软件学院毕业论文本科毕业论文课题名称：服装零售行业营销策略应用研究以佛山合亿辉煌有限公司为例广州人学华软软件学院学号：1340517156姓名：学广州大学华软软件学院专业：工商管理（市场营销）指导教师：开题时间：2016-12-12广州大学华软软件学院毕业论文摘要随着市场经济的不断发展，我国轻工业发展迅速，目前，我国的服装防止行业已经走在世界前列，成为了全球最大的服装制造国，出口量巨大，在我国，从事服装有关行业的人数达到七千万人，是我国重要的支柱性民生产业。随着科技的进步和电脑手机等移动支付端的普及，购买渠道开始变得多元化，电子商务对服装零售行业冲击逐渐加大，服装零售行业唯有在营销策略方面不断增强完善，才能在市场竞争中取得优势，本文以佛山合亿辉煌有限公司为例，通过对目前营销策略的现状现状进行分析，并对其中存在的一些问题提出有效建议，期望能够对该公司的发展提供思路，并促进问苹果服装零售行业整体的稳定发展。关键词服装，零售，营销策略1广州大学华软软件学院毕业论文AbstractWith the continuous development of market economy,the rapiddevelopment of China's light industry,at present,China's garment industry has to go in theforefront of the world,becoming the world's largest garment manufacturer,export volumein China,10 million people,is an important pillar of China's livelihood industry.With theprogress of technology and computer mobile phones and other mobile payment end of thepopularity of the purchase channels began to become diversified,Only in the marketingstrategy,the apparel retailing industry can strengthen and perfect the marketing strategy inorder to gain the advantage in market competition.Foshan billion brilliant Limited,forexample,through the current status of the marketing strategy of the status quo analysis,and some of the problems which exist effective advice,hope to the development of thecompany to provide ideas and to promote the Apple apparel retail industry as a wholesteady development.Key words Clothing,retail,marketing strategy