毕业设计（论文）设计（论文）题目：网红火锅店贤合庄的营销策略研究学院名称：专班级：姓学号指导教师：职称企业导师：职称企业名称：定稿日期：年月中文摘要摘要随着社会经济的发展，国民收入水平越来越高。与此同时，大众的生活质量直线上升。以餐饮消费为例，大众的消费理念、消费方式以及消费水平都发生了显著变化。而互联网技术的崛起，使餐饮行业获得了巨大的成长空间。在其影响下，“餐饮网红店”应运而生。本文选取贤合庄作为研究对象，首先通过文献查阅，对网红餐饮营销策略进行进一步梳理，其次结合理论对贤合庄火锅店的营销策略进行策略分析，再次基于现状分析下进行问卷设计和数据分析，得出该店在目前营销中存在着目标群体定位模糊，服务质量参差不齐，价格策略进退失据，食材安全缺乏保障，用餐环境嘈杂，最后根据这些问题，推出明确产品消费市场定位，增强社交化媒体营销，提升服务质量，推行个性化服务，合理调整产品定价，加大优惠力度，坚持绿色餐饮营销理念，加强食材的管控，改善用餐环境，迎合粉丝心理，增强网红效应这些优化策略。关键词：网红餐饮；贤合庄：营销策略英文摘要ABSTRACTWith the development of social economy,the level of national income is gettinghigher and higher.At the same time,the quality of life of the general public has soared.Taking catering consumption as an example,the public's consumption philosophy,consumption pattern and consumption level have all undergone significant changes.The rise of Internet technology has given the catering industry a huge room forgrowth.Under its influence,"Restaurant Internet celebrity shops"came into being.This article selects xian zhuang as,first through the literature review,webcelebrity restaurant marketing strategy for further comb,secondly combining theoryto xian zhuang hotpot restaurant marketing strategy analysis,based on the analysis ofthe situation again under the questionnaire design and data analysis,it is concludedthat the store exists in the current marketing target fuzzy groups positioning,servicequality is uneven,Pricing strategies in a risk.however,the lack of food safetyguarantee,dining environment noise,finally according to these problems,to launch aclear product consumer market positioning,enhance social media marketing,improveservice quality,implement personalized service,reasonable adjust the pricing ofproducts,increase the intensity of preferential,adhere to the concept of green foodmarketing,strengthen the control of food,improve the dining environment,Cateringto fans'psychology and enhancing web celebrity effect.Key Words:internet celebrity catering;Xian Hezhuang;marketing strategy;