大数据对物流企业管理模式的影响研究内容摘要近几年以来，随着我国经济的迅猛发展和科技的不断迈进，我们进入了一个信息技术和互联网高速发展的时代。在这个时代下，信息的产生和传输速度越来越迅速，使得当前的数据量爆发式增长，同时存储设备性能在提高，成本却在下降，使得海量的数据能够被保存，现代社会已经进入了大数据时代。随着经济全球化的发展，物流业被更多人所重视。在国外，大数据的概念早已被逐渐应用到物流业中，而在国内，才刚刚开始。目前，物流行业已成为了我国国民经济支柱产业之一，正因此，物流企业受到了国家的大力扶植，物流企业也在寻求多方面的发展及对大数据的运用。然而，物流业作为一种新兴产业，大数据作为一种新型产物，两者的碰撞肯定会产生诸多问题，处理得好，便能成为机遇，相反，则可能阻碍物流业的发展。本文通过研究大数据时代下的物流企业管理模式，运用SWOT分析法分析了大数据对物流企业管理模式的影响，根据大数据带来的机遇和挑战，为物流企业提出应对措施，以此来变革和创新物流企业管理模式，促进物流企业的可持续发展，最后以菜鸟顺丰的案例说明大数据的重要性。关键词：大数据：物流企业：管理模式：机遇；挑战Research on the influence of big data on the managementmode of logistics enterprisesAbstractIn recent years,with the rapid development of China's economy and the continuous progressof science and technology,we have entered an era of rapid development of information technologyand Internet.In this era,the speed of information generation and transmission is faster and faster,make the current data volume explosive growth,at the same time,the performance of storagedevice is improving,the cost is falling,enable massive data to be saved,modem society hasentered the era of big data.With the development of economic globalization,logistics industry isvalued by more people.Beyond seas,the concept of big data has been gradually applied to thelogistics industry,and at home,it's just the beginning.At present,logistics industry has becomeone of the pillar industries of China's national economy,precisely because of this,logisticsenterprises are strongly supported by the state,logistics enterprises are also looking formulti-faceted development and the use of big data.However,logistics industry as a new industry,big data as a new product,the collision between the two will certainly cause many problems,wellhandled,can be an opportunity,contrary,it may hinder the development of logistics industryThis paper studies the management mode of logistics enterprises in the era of big data,theinfluence of big data on the management mode of logistics enterprises is analyzed by SWOTanalysis,the case of rookie Shunfeng shows the importance of big data,according to theopportunities and challenges brought by big data,put forward countermeasures for logisticsenterprises,to change and innovate the management mode of logistics enterprises,promote thesustainable development of logistics enterprises.Key words:Big data;Logistics enterprises;Management model;Opportunity;Challenge目录Abstract ....II第一章绪论(一)研究背景(二)研究意义12(三)国内外研究现状21.国内研究现状.··22.国外研究现状..2(四)研究内容、方法31.研究内容.·34第二章相关理论综述4442.物流行业大数据的特征5(二)企业管理模式的概述.··51.企业管理模式的概念...52.现代物流管理模式的主要特征..6第三章大数据对物流企业管理的影响..·6(一)大数据应用在物流企业管理的优势663.从价格竞争转向价值竞争74.推动“大物流”体系的形成...7(二)大数据应用在物流企业管理的劣势778