本科论文摘要保险从诞生发展至今作为一种重要市场化机制，是现代经济市场必不可少的一部分。经济发展使人民风险保障意识逐渐增强，电话销售作为保险销售行业中的销售方式之一逐渐成为主流，如何通过绩效考核推动企业目标完成从而占领更多市场份额也逐渐成为保险电销企业关注的重点话题。沈阳电销中心作为中国平安人寿保险股份有限公司在电销渠道的代表，研究绩效考核的对沈阳电销中心的影响与意义，以及如何优化该公司绩效考核系统对保险电销企业的发展至关重要。本文以国内外绩效考核概念及理论为基础，同时结合中国平安人寿保险集团有限公司沈阳电销中心的实际运营情况及绩效考核现状，通过在该公司实践调研以及查阅相关文献，对该公司绩效考核制度存在的不足进行分析调查，并对其影响因素加以分析，发现该公司的绩效考核存在周期设置不合理、考核技术单一、考评指标设计不当以及考核目标不明确等问题，需要沈阳电销中心改进并完善。本文针对上述问题应用目标管理理论提出了建立更加合理的绩效考核体系要做到延长绩效考核周期、引用多元化考核方式、优化绩效考核指标、明确绩效考核目标等方面进行改进。本文有助于沈阳电销中心绩效考核方式方法的优化，从而为完善保险电销企业电话销售人员绩效考核的实施流程提供参考。关键词：电销企业：绩效考核：绩效考核体系：考评指标设计本科论文AbstractAs an important market mechanism,insurance has been an indispensable part of moderneconomic market since its birth.Economic development has gradually enhanced people'sawareness of risk protection.As one of the sales methods in the insurance sales industry,telemarketing has gradually become the mainstream.How to achieve the enterprise goals throughperformance appraisal and thus occupy more market share has gradually become a key topic ofconcern to the insurance e-marketing enterprises.As the representative of China ping an lifeinsurance co.,LTD.In the electric marketing channel,shenyang electric marketing center studiesthe influence and significance of performance appraisal on shenyang electric marketing center,andhow to optimize the performance appraisal system of the company is of great importance to thedevelopment of insurance electric marketing enterprises.In this paper,based on the concept and theory of performance evaluation at home and abroad,and combining with China's ping an life insurance group co.,LTD.Shenyang electric pin center ofthe actual operation situation and the present situation of performance appraisal,through practice inthe company's research and consulting relevant literature,in the company of the defects in theperformance appraisal system is analyzed,and the factors of influence analysis,found thecompany's performance appraisal cycle set unreasonable,the assessment technology of the single,improper evaluation index design and the inspection goal is not clear,need to improve and perfectthe shenyang electric pin center.Aiming at the above problems,this paper proposes to build a morereasonable performance appraisal system based on the theory of management by objectives,so asto improve it in the aspects of extending the performance appraisal cycle,introducing diversifiedappraisal methods,optimizing performance appraisal indicators and clarifying performanceappraisal objectives.This paper is helpful for the optimization of the performance appraisalmethods of shenyang e-marketing center,and provides a reference for the improvement of theimplementation process of performance appraisal for telemarketers of insurance e-marketingenterprises.Key words:Electricity pin enterprise;Performance appraisal;Performance appraisal system:Evaluation index design本科论文目录Abstract.…第1章绪论…1.1研究背景及目的1.12研究目的12国内外研究现状…12.1国外研究现状.…第2章绩效相关概念及理论2.1相关概念…2.1.1绩效…2.1.2绩效考核.…2.2绩效考核的相关理论…2.2.1动态管理理论…2.22公平理论…第3章沈阳电销中心绩效考核现状及问题.3.1公司简介…3.2沈阳电销中心绩效考评体系现状，3.2.1晋升制度…3.3沈阳电销中心绩效考评存在的问题.…33.1考核周期设置不合理33.2考核技术单一，忽略过程控制333考评指标设计不当…33.4考核目标不明确…第4章沈阳电销中心绩效考核问题原因分析4.1企业营销方式特殊…4.2企业员工数量庞大…4.3管理者认识不足…第5章对沈阳电销中心绩效考核问题对策建议5.1适当延长绩效考核周期…5.2引用多元化考核方式…53优化绩效考核指标…5.4明确绩效考核目的与原则.参考文献附录一中文译文…附录二外文原文…