本科论文目录摘要Abstract.…引1电话营销保险概述，31.1电话营销保险的研究背景31.2电话营销的保险研究意义51.3保险电话营销的基本概念..1.4开展电话营销业务的原因.72沈阳平安保险公司电话营销问题研究.102.1平安公司简介及组织架构.…1022保险行业电销业务现状113沈阳平安保险公司电话营销中存在的问题和原因分析.173.1营销产品品种简单.…173.2客户对于产品的认可度不高…3.3售后服务体制不健全.184改善电话营销保险业务的具体措施4.1产品要具有特色，向多元化发展194.2获取高质量客户信息数据…204.3建立完善的售后服务20结论22参考文献致谢25本科论文摘要近年来，电话保险业作为传统产业保险产品的销售服务模式的重要营销渠道，逐渐成熟的中国保险业的发展是另一个重要的服务的保险销售渠道，究其原因，主要是由于销售渠道不仅是其他保险传统销售渠道不能有一个独特的营销优势，不仅能满足各种消费者的消费习惯目前的安全性，连同其相当的技术和营销资源优势，不仅能够符合当前保险消费者的各种消费行为习惯，而且同时具备与其相当的营销技术以及资源。但是，在企业发展的全过程也遭遇了国内市场，市场机遇和挑战并存的严峻考验。本文首先从保险电话渠道进行营销的产品发展特点角度出发，结合目前我国农业保险的各种问题相关企业管理会概念，指出为了能够更好满足保险客户的实际生活需要，该电话渠道的保险产品设计必须完全符合中国保险渠道的产品特色。同时对于一个成功建立运作全国保险商务电话市场销售人员服务渠道，不仅非常需要根据市场销售的努力，各项运作流程、系统、财务等各个国家方面均非常需要全面性的配合。在当前的市场竞争环境中，部分相关法律法规还仍然有待进一步研究加强，也由此造成了很多客户对移动电话网络营销厌烦情绪的方法，也因直销渠道完全依赖于客户数据分析资源，从而在客户数据资源，数据资源提供者还是有一定的安全性顾虑。中国虽然是目前保险商务电话网络营销最具发展潜力的发展中国家，但将我国保险商务电话网络营销整体渠道建设打造成较为更加成熟与更为完善的营销渠道还是仍需继续加以时日。本文就沈阳平安保险公司电话营销中心存在的问题进行了梳理，并提出了改进方案，提高其服务质量。关键词：保险：电话营销；营销策略：本科论文AbstractIn recent years,insurance telemarketing,as a supplement to the traditionalinsurance sales model,is gradually developing into another important saleschannel in the insurance industry.The reason is that this channel has uniqueadvantages that other traditional channels do not have,which not only meets theneeds of current consumers Consumer habits,and have considerable technicalresource advantages.But in the process of development,it also encountered thetest of the market,with opportunities and challenges coexisting.This article starts with the characteristics of telemarketing and the relatedconcepts of insurance,and points out that in order to meet the needs ofcustomers,the products of this channel must meet the characteristics of thechannel.At the same time,for the successful operation of the insurance phonesales channel,not only the sales effort,but also the various processes,systems,and finances need to be fully coordinated.In the current environment,some lawsand regulations need to be further strengthened,which also causes customers tofeel annoyed by the telemarketing method.Also,because the channel iscompletely dependent on data resources,data providers also have some concernsabout data provision.Although China has the most potential for insurancetelemarketing,it will take time to build the insurance telemarketing channel intoa more mature and perfect channel.This article sorts out the problems in the telephone marketing of ShenyangPing An Insurance Company,and puts forward improvement plans to improveits service quality.Keywords:insurance;telemarketing:marketing strategy