本科论文目录摘要Abstract.…2引言1互联网保险发展状况分析1.1互联网保险总体发展现状分析1.2辽沈地区互联网保险发展现状分析…2互联网保险发展问题SWOT分析一以平安沈阳电话销售中心为例…102.1平安沈阳电销中心互联网保险的竞争优势.…1022平安沈阳电销中心互联网保险的竞争劣势…112.3平安沈阳电销中心互联网保险业务发展中的机会2.4平安沈阳电销中心互联网保险业务发展中的威胁3互联网保险发展的对策及建议.…153.1完善公司互联网保险销售体系.…3.2加强公司互联网保险客户信息安全管理3.3深化互联网保险客户关系…164互联网保险的发展趋势分析…184.1外部环境政策利好.184.2保险公司优先发展互联网保险..1843新兴技术促进发展.…18结论20参考文献21致23本科论文摘要随着互联网技术的普及和快速发展，“互联网+”开始深入各行各业。各大保险公司在传统销售渠道出现瓶颈时，纷纷积极探索互联网保险产品，开发互联网网络营销新渠道。当传统的销售渠道不再适应市场时，新兴的互联网保险紧跟时代发展的步伐，在国家大力扶持和社会引导下，快速发展成为必然趋势。本文简要介绍互联网保险相关概念，树立基本互联网保险产品观念：后联系辽沈地区实际情况，说明互联网保险目前在该地区发展现状，为随后对于互联网保险发展中出现的问题做铺垫：其次通过对互联网保险的SWOT分析入手，以沈阳地区具有代表性的平安保险沈阳电销中心为例，阐述了互联网保险在同传统渠道竞争中的优势劣势，以及保险公司在发展互联网保险产品时出现的机会及威胁：最后根据SWOT分析中出现的问题提出完善销售体系、增加员工福利和激励政策、加强客户信息安全管理、深化客户关系，增加黏性客户四点对策建议，以望促使互联网保险持续健康发展，为各大保险公司提供有利的发展空间及平台，给与保险客户更好的服务体验。关键词：互联网保险；SWOT分析；信息安全：经营模式本科论文AbstractWith the rapid popularization and development of Internet technology,"Internet +began to penetrate all areas of life.When traditional marketingchannels become a barrier,large insurance companies actively explore Internetinsurance products and develop new marketing channels for the Internet.WhenTraditional sales channels are no longer suitable for the market,increasinginternet security keeps pace with the development of times.With the support ofthe state and the guidance of society,rapid development becomes a inevitable.This The document briefly presents concepts related to Internet security andcreates the concept of basic products of Internet security.It then explains thecurrent situation of the development of Internet security in Liaoning andShenyang,which paves the way for problems in the development ofInternet.Duke starting with the analysis,taking for example representative PingAn insurance Shenyang e-marketing center in Shenyang,this document explainsthe advantages and disadvantages of Internet security in competition withtraditional channels,as well as the possibilities and threats of insurancecompanies in the development of Internet security products;finally,according toSWOT in order to promote the sustainable and healthy development of Internetinsurance,provide space and development-friendly platforms for large insurancecompanies and provide better experience of services to insurance customers,andfour objections and suggestions have been presented to improve the sales system,to increase workers'welfare and incentive policies,to strengthen.Keywords:Internet insurance;SWOT analysis;Information safety;Business model